We are expanding our global Growth Marketing team at Smartly and seeking a passionate marketing professional to join us!
As the Director of Marketing Operations, you will play a critical role in ensuring the Marketing team operates efficiently with the right tools, services, and processes while maximizing the impact of all marketing activities. This role combines hands-on marketing automation expertise with high-level strategic planning, cross-functional project management, and operational leadership to enhance marketing performance, scalability, and revenue contribution.
Reporting to the VP of Growth Marketing and leading a team of three, you will be a key member of the global marketing team. You will also collaborate closely with Sales, SDR, Sales Operations, Finance, and the broader marketing team to drive the success of marketing initiatives.
As the Director of Marketing Operations at Smartly, you will…
- Own the full marketing technology stack, identifying and implementing new tools and integrations.
- Manage the lead lifecycle, including lead scoring and progression from creation to opportunity, in collaboration with Sales Operations.
- Ensure data quality and governance by maintaining best practices in key systems, including database hygiene, enrichment, segmentation, and analysis.
- Lead annual and quarterly marketing planning, setting measurable goals aligned with business priorities.
- Oversee project management and execution of marketing initiatives, ensuring cross-team alignment, timely delivery, and efficient resource allocation.
- Manage and allocate the marketing budget, ensuring optimized spend for maximum impact.
- Own marketing reporting, including marketing attribution models, and build and maintain Salesforce and Marketo Measure dashboards to track marketing performance across the funnel, to inform budget decisions.
- Define key marketing KPIs and develop cross-functional reporting for performance analysis.
- Partner with Sales Operations to optimize integrations and data flow between Marketo, Salesforce, and other sales tools.
- Troubleshoot and resolve marketing technology issues, optimizing platform performance and efficiency.
We are looking for...
- 10+ years of B2B marketing experience in tech companies (preferably SaaS)
- Proven experience in marketing operations or with deep proficiency in marketing automation and CRM platforms (e.g., Marketo, Hubspot, Salesforce), with preference for Marketo experience
- Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights
- Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously
- Detail-oriented mindset and strong problem-solving skills
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Experience with data analysis and reporting tools (e.g., Google Analytics, Tableau, Datorama) is a plus
#LI-MD #LI-HYBRID
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.
Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.
Visit Smartly to learn more.
What the Team is Saying
What We Do
We solve for advertising campaign and creative complexities - both key elements to the time/money savings and performance that brands, agencies and businesses seek.
Our unified platform combines media, creative, and intelligence, offering end-to-end workflows powered by AI across the open and closed web. With over 700 brands and advertisers, we've proven that dynamic and personalized creative makes advertising impactful.
We are on a mission to transform the advertising experience for brands and their consumers. ⚡️
Why Work With Us
As a fast-paced growth company, we offer opportunities to maximize learning and amplify impact. Our culture and values have always been the secret sauce of our growth. They define how we aspire to build our adtech product, whom we hire and reward, and how we work towards a shared vision. Join us in moving advertising forward.
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Smartly Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We are a hybrid workplace where Smartlies have the flexibility to work at the office, from home, or a bit of both. We also offer programs for short-term remote work globally.
