Marketing Operations Manager

WHO WE ARE

SQUIRE is the leading business management system designed for the needs of barbers, shop owners, and their communities. We believe the pursuit of artistry and autonomy should not be restricted by the complexities of running a business. With SQUIRE, we provide custom-branded tools, resources, and guidance to help barbers of all stages and experience levels attract and retain more customers, efficiently manage their shop operations, and increase their revenue.

Founded in 2015, SQUIRE is trusted by barbers in 3,000+ shops in more than a thousand cities around the globe. From streamlined booking and opening new shops to real-time earning dashboards and building lasting customer relationships, SQUIRE supports shop owners in seamlessly bridging the gap between their personal craft and business goals. SQUIRE enables barbers everywhere to unlock their full potential both as artists and as entrepreneurs.

For more information, please visit getsquire.com or download the SQUIRE app from the App or Play Store.

SUMMARY

SQUIRE is looking for a Marketing Operations Manager to join our growing team! In this role, you’ll build and scale processes, technology, and data infrastructure that empowers our Marketing team to dream impactful results. You will play a key role in uncovering insights that support growth, improve lead generation strategies, optimize campaign performance, and ensure marketing operations are scalable and efficient. 

This role requires a combination of technical experience with marketing automation and CRM management, creative problem-solving, and a collaborative mindset. We’re excited to work with candidates who bring diverse perspectives, transferable skills, and commitment to learning to the table. If you’re passionate about building effective marketing operations and driving results, we encourage you to apply—even if you don’t meet every qualification listed.

REPORTS TO

Chief Financial Officer

JOB DUTIES AND RESPONSIBILITIES

• Marketing Operations Leadership: Responsible for marketing operations functions including processes, marketing systems, workflows, SLAs, e-mail, and database management.
• System Administration and Optimization: Manage MarTech system administration, covering security, system integration, user guidelines, training, and continuous optimization. Monitor dashboards and reports to track marketing campaign performance, conversion rates, and overall pipeline impact.
• Marketing Automation & Technology: Oversee our marketing automation platform (e.g., Marketo or similar) to ensure seamless e-mail campaign execution, lead nurturing, and data management.
• Campaign Infrastructure & Quality Control: Maintain and optimize the infrastructure to support marketing campaigns, working closely with the Growth Marketing Manager to ensure all necessary components are in place for effective execution. This includes upholding best practices and providing training for the marketing team. Oversee quality control across all systems, including verifying UTM code tracking, supporting lead routing as needed, managing domains, integrating GA4, and ensuring template functionality in SQUIRE’s campaign automation tool. Additionally, provide support for complex drip campaign automation when required.
• Lead Management: Support the end-to-end lead management process, including lead scoring, routing, and attribution. Align lead qualification and follow-up processes with Sales Operations.
• Marketing Database Management: Develop a scalable approach for ongoing database maintenance and enhancement in partnership with your Revenue Operations teammates, including processes, standards, access control, and documentation. Maintain a clean, organized marketing database. Conduct regular audits and data enrichment to enhance lead quality and segmentation.
• Process Optimization: Identify and implement process improvements in campaign setup, A/B testing, reporting, and data flows between marketing and sales systems. Document business processes, customer journeys, and outcomes, including data mapping and automation capabilities.
• Collaboration & Enablement: Work with Marketing, Sales, Customer Success, and Revenue Operations teams to align on go-to-market strategies, campaign execution, and business goals. 
• Vendor Management: Manage relationships with marketing technology and service vendors, ensuring optimal performance of the marketing stack.
• Sales Operations Support: Partner with Sales Operations to identify process improvements, optimize lead routing and SLAs, and improve conversion rates and productivity.
• Product-Led Growth (PLG): Collaborate with Product, Marketing, and RevOps teams to develop a Product-Led Growth (PLG) engine that educates prospects, streamlines their journey, and enables seamless purchasing and onboarding.

REQUIREMENTS AND QUALIFICATIONS

• 4+ years of experience in Marketing, Revenue Operations (RevOps), or a related field; experience in B2B software and high-growth environments is a plus but not required
• Proven ability to drive or support scalable Marketing and RevOps, with expertise in technology systems, integrations, and adaptability to learning new tools
• Admin experience with marketing automation platforms (e.g., Marketo, HubSpot), marketing technology tools (e.g., Marketo, Chili Piper, Salesloft), and CRM systems (e.g., Salesforce)
• Problem-solving mindset and analytical approach with a focus on testing and learning
• Manage data and reporting to deliver accurate insights for optimizing channels, campaigns, and funnels, along with, marketing attribution, and performance using tools like Looker and Tableau
• Strong project management skills, with the ability to prioritize and manage multiple projects in a fast-paced environment
• Excellent communication and collaboration skills with experience working cross-functionally with Sales, Marketing, and Technology teams
• Successful in leading teams or initiatives, even informally, and achieving results in dynamic or evolving environments

WHAT WE OFFER

• Base Salary ($140,000 - $155,000)
• New hire stock grant
• 100% employer-paid medical, dental, and vision insurance for you and your dependents
• 401K plan with company contribution
• Generous PTO and Parental Leave policies

Interview Accommodations

SQUIRE is committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are an individual with a disability requiring an accommodation to apply for an open position, please email your request to [email protected] and someone on our team will respond to your request.

EEO Provision

SQUIRE provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Pay Transparency Nondiscrimination Provision

SQUIRE will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

E-Verify Participation

SQUIRE participates in E-Verify. Learn more about E-verify here.