JOB DESCRIPTION:
Our broad range of innovative instruments and tests meets the needs of blood banks and laboratories of all specialties and sizes around the world. These products have helped transform the practice of medical diagnosis from an art to a science by greatly contributing to the modern diagnostics industry through our commitment to improving patient care and helping lower overall costs.
Role Description
The Area Franchise Manager actively drives APAC level marketing strategy and execution to achieve above market growth and business targets as well as delivering value for customers. Acts as a subject matter expert on the landscape and our products / solutions, and partners with regional/country teams to drive the area and country marketing plans. Proactively identifies new opportunities to grow and differentiate our solutions; collaborates across the organization to effectively expand use of our assays and launch new products and solutions on time, on budget, and with impact across the area.
Lead competencies
- Proactively manages all aspects of marketing the IA franchise in the area
- Is a subject matter expert in a number of disease panels
- Is highly knowledgeable about the area landscape, including competitive offerings and strategy
- Drives the overall development and execution of the area marketing plan for the franchise, ensuring the right people across global, area and country are engaged and aligned
- Develops messaging and sales tools that help promote assays to various relevant stakeholders
- Actively drives KOL development and engagement
- Actively collaborates with medical affairs team to achieve objectives
- Actively supports the country teams to build relationships with relevant societies and associations
- Influences and trains sales, country marketing teams and area leaders to ensure strategy and plan are understood / actioned
- Anticipates challenges and risks, using proactive contingency and scenario planning
- Effectively forecasts impact of launches for the area, and gains alignment on targets
- Drives the development of area launch plans, working with country teams, ensuring they are relevant, realistic and robust – reflecting area customer / market insights and global priorities
- Takes responsibility for achieving targets / growing the business in the area
- Actively tracks & shares progress toward goals, adapting where required
- Coaches country teams to set clear performance metrics for programs and regularly track performance
Key Deliverables
IA marketing strategy, tactics, KPIs and plan for the area
Close coordination with global and country marketing to achieve goals and expected outcomes
Robust area launch plans for relevant new product / solutions
Day to day franchise management and support
Success Measures
IA sales and market shares
Achievement of successful launches and campaigns on time and on budget, achieving agreed KPIs
Development of KOLs
Requirements
- Bachelor degree in medicine, life sciences, pharmacy, or related technical discipline. MBA is preference.
- Needs to have leadership presence to manage the IA Franchise and to influence people
- Customer focused , Winning mindset
- Fact-based decision maker: able to analyze multiple data sources and dig deep to understand
- Thinks strategically, asking ‘why?’ and ‘what value will this bring?’ when making choices
- Challenges the status quo and acts as a change agent – helps people remove barriers
- Proactively solves problems or challenges creatively
- Results driven, brings solutions to the market with quality
- Strong communication skills - can simplify the complex and explain to others
- Culturally savvy, crossing geographic boundaries
- The candidate must international healthcare marketing experience
- Prior experience in diagnostics and sales is preferred
- Must have demonstrated leadership capabilities and strong achievement in past work experience.
- Travel - 25% of time
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Marketing Support
DIVISION:CRLB Core Lab
LOCATION:Singapore > Singapore : DUO Tower
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Yes, 25 % of the Time
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Not Applicable
What We Do
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
