Marketing Manager

Location: Philadelphia or Durham (2-3 days a week in office)

Are you looking for a highly impactful Marketing Manager role where you get to shape the launch of a new medicine while leading innovative execution of strategy and creative solutions on behalf of patients? If so, this role could be an excellent opportunity to consider.

The product is a new anti-infective in development for the treatment of complicated UTIs. As a Marketing Manager, you will be leading key projects focused on the development of promotional tactics to execute the brand strategy with the opportunity to gain experience in building omnichannel customer experiences. Candidate should be a self-starter, who has a passion for ensuring marketing campaigns are customer focused, competitive, and innovative. This role will begin with a focus on HCPs but could evolve to include patient focused activities as well.

This role will provide YOU the opportunity to lead key activities to progress YOUR career, responsibilities include…

• Lead development of assigned promotional tactics (e.g. leave behinds, emails, eDetail aids, etc.) – including developing project briefs to ensure promotional materials will deliver on the brand strategy and meet business objectives
• Develop implementation strategy for key levers such as field promotional materials (e.g. leave behinds, emails, eDetail aids, etc.) as well as additional omnichannel opportunities, clearly articulating brand strategy to matrix partners to enable effective pull-through and execution
• Work effectively and collaboratively as an equal partner across a matrix marketing organization 
• Strategically align product and its attributes to identified marketplace needs through application of learnings from market research, data analysis, and insight generation
• Work closely with Marketing Director to ensure tactics align with and support brand strategies and objectives
• Effectively lead cross-functional team of internal and external partners, including the creative agency, media vendors and project teams to align objectives across multiple groups and influence outcomes
• Manage projects through the promotional review and approval process
• Utilize analytics to develop, measure and optimize integrated multi-channel campaigns.
• Develop effective working relationships and engage across relevant stakeholders (Brand & Sales Leaders, Medical, Marketing Directors, Legal/Regulatory)

Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:

•  BS/BA, preferably in Business /Marketing or Health Sciences related field
•  Minimum of 4 years of healthcare marketing or other relevant commercial experience (Relevant commercial experience may include communications in an agency, CPG or pharma company Healthcare marketing can include brand marketing and/or provider marketing
•  Experience working in a matrix environment and with all levels of an organization

Preferred Qualifications:
If you have the following characteristics, it would be a plus:

•  MBA
• HCP marketing experience strongly preferred
• 5 - 8 years marketing experience (2 years in healthcare marketing)
• Project management experience with proven ability to handle multiple projects simultaneously.
• Demonstrated interpersonal skills and ability to build effective working relationships.
• Demonstrated leadership, proven decision-making, strategic thinking, problem-solving, and oral/written communication skills.
• Experience with primary and secondary market research.
•  Demonstrated analytical skills.  Ability to understand drivers of performance, synthesize and accurately draw conclusions from data and apply results of market research to inform decision making
• Budget management experience.
• Experience implementing projects within pharma including copy approval experience.
• Experience managing external Agencies.
   

Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture. These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

• Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigor and risk
• Managing individual and team performance.
• Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
• Implementing change initiatives and leading change.
• Sustaining energy and well-being, building resilience in teams.
• Continuously looking for opportunities to learn, build skills and share learning both internally and externally.
• Developing people and building a talent pipeline.
• Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation.
• Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally.
• Budgeting and forecasting, commercial and financial acumen.

Please visit  GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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