Marketing Manager

About Thesis Defense

Defense is the security auditing arm of Thesis, Inc., the venture studio behind tBTC, Fold, Mezo, Acre, Taho, Etcher, and Embody. Our mission is to strengthen the security of emerging decentralized technologies to promote a decentralized future and user freedom.

As the leading Bitcoin applied cryptography and security auditing firm, our team have conducted hundreds of security audits across diverse ecosystems, including Bitcoin, Ethereum (EVMs), Stacks, Cosmos SDK, and NEAR. Our expertise spans smart contracts, bridges, cryptography, node implementations, wallets, and dApps.

About the Role

Defense is seeking a Marketing Manager to drive our brand, content, and growth initiatives. This role is perfect for someone who thrives in the crypto security space, understands technical concepts, and can execute a multi-channel marketing strategy that enhances our visibility across Web3 ecosystems.

As Marketing Manager, you will be responsible for developing and executing a comprehensive marketing strategy, ensuring our brand is recognized as the gold standard in crypto security auditing. You’ll manage content, social media, partnerships, and events—working cross-functionally to drive awareness, engagement, and business growth.

What You’ll Do

• Own and Execute the Marketing Strategy
• Develop and implement a data-driven marketing strategy aligned with Defense OKRs focusing on B2B demand generation and inbound lead acquisition.
  • Build and optimise the marketing funnel, from lead generation to conversion, ensuring a strong pipeline of potential customers.
  • Collaborate with BD to nurture and convert marketing qualified leads (MQLs) into Sales Qualified Leads (SQLs)
  • Drive brand awareness through digital campaigns, content, PR, and strategic partnerships.
  • Create and maintain a content and campaign calendar that supports both top-of-funnel awareness and bottom-of-funnel conversions.
• Social Media & Content Strategy
  • Define and execute a social media strategy that grows engagement across X (Twitter) and LinkedIn.
  • Create, publish, and manage high-quality, technical yet engaging content.
  • Track and analyze content performance, iterating for continuous improvement.
• Website & Brand Management
  • Oversee website content, updates, and design improvements to maintain consistency with brand messaging and standards.
  • Ensure SEO best practices and strong conversion paths for inbound leads.
  • Implement marketing automation tool (HubSpot) to track, nurture and convert leads effectively.
• Co-Marketing & Partnership
  • Work with Defense customers and partners on joint announcements, publications, and campaigns.
  • Manage collaborative marketing efforts with projects and protocols in the crypto security space from inception to execution.
• Market Research & Insights
  • Conduct market research to identify, lead conversion trends, buyer personas, and competitive positioning, ensuring alignment with Defense’s strategy to maintain competitiveness and relevance in the market.
  • Create and distribute regular reports summarizing key insights.
• Event Representation
  • Represent Defense at key crypto and security industry events.
  • Coordinate speaking opportunities, panels, and partnerships at conferences.

What You Bring

• Crypto Native Marketing Expertise: Demonstrable understanding and working knowledge of Web3, crypto security, and decentralized technologies.
• Strong understanding of sales pipelines, Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), conversion rates, and customer acquisition costs (CAC).
• Experience working closely with sales and business development teams to drive revenue.
• Proven Marketing & Growth Experience: Prior experience in sales and marketing, ideally within a security auditing team in Web3.
• Strong Communication & Storytelling: Comfortable pitching, presenting, and crafting compelling narratives for external stakeholders.
• Process-Oriented & Organized: Ability to manage multiple projects, optimize workflows, and maintain marketing processes with precision.
• Agile & Collaborative: A team player who thrives in fast-paced environments, values culture and shared principles, and can work across teams effectively.
• Adaptable & Proactive: Flexible, responsive, and motivated to solve problems, take initiative, and drive team goals forward.
• Client Relationship Management: Experienced in building and maintaining client partnerships and managing co-marketing initiatives.
• Experience Working Asynchronously: Comfortable collaborating across global, remote teams and managing asynchronous communication.
• Technical Fluency: Ability to understand and translate security concepts for both technical and non-technical audiences is preferred.
• Data Driven and Performance Orientated: Able to define KPIs, measure marketing ROI and optimise marketing spend to drive customer acquisition using tools available.

Location

• All Thesis Defense roles are remote-first, with a preference for Europe & Americas (CET +/- 5) time zones to accommodate project needs and collaboration.
• Occasional travel may be required for team meetings, security conferences, and industry events.

Salary & Benefits

At Thesis Defense, we work in a fun, fast-paced environment that operates by collaborating both remotely and in person when we can. We offer a competitive salary, opportunity for equity, and a number of other perks.

Our Cultural Tenets

We Believe in Freedom and Autonomy

We Have Inquisitive Minds

We Are Obsessed with Communication

We Are Proudly Offbeat

We Care About Each Other

We Are Driven