Marketing Manager

Posted 3 Days Ago
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Villeurbanne, Rhône, Auvergne-Rhône-Alpes
Senior level
Food • Manufacturing
The Role
The Marketing Manager will lead brand activation campaigns, manage marketing budgets, analyze brand performance, and contribute to strategic marketing plans focused on innovation and international expansion. This includes building relationships with partners, managing junior team members, and utilizing market intelligence to drive the brand's growth. The role requires collaboration with sales for a customer-centric approach and aims to strengthen the brand's presence worldwide.
Summary Generated by Built In

Company Description

Louis Dreyfus Company is a leading merchant and processor of agricultural goods. Our activities span the entire value chain from farm to fork, across a broad range of business lines, we leverage our global reach and extensive asset network to serve our customers and consumers around the world. Structured as a matrix organization of six geographical regions and ten platforms, Louis Dreyfus Company is active in over 100 countries and employs approximately 158000 people globally.

LDC Juices division produces, processes, and distributes citrus juices all over the world to a wide range of clients. Our clients are juice & beverage brands, private label co-packers, flavor houses, food ingredients makers, etc. The division is vertically integrated from the groves to our clients.

In March 2024, LSDH & Louis Dreyfus Company Juice launched in France and jointly with an industrial partner the chilled juice brand Montebelo Brasil. The brand values more than 35 years of farming activities in Brazil to build a sustainable citrus & juice business. The brand is currently listed in major French retailers. Other projects are currently in other geographies.

We invite you to join our team if you aim to make the difference with your contribution and establish yourself as a key member of our Juice B to C Team, as Marketing Manager.

Job Description

Your missions:


Brand Activation:

  • Budget, plan and execute marketing campaigns to accelerate performance
  • Prepare monthly marketing reporting including brand performance (Circana) & marketing campaigns ROI
  • Build and maintain strong relationship with project partners including marketing agencies


Strategic Marketing & Innovation:

  • Bring market intelligence regarding trends, competitor activities & developments to the team
  • Build the 5-year strategic growth plan of the brand
  • Design the brand innovation plan within Chilled Juice category and beyond


Team & Management:

  • Partner with the sales team to have a customer centric marketing strategy besides the consumer centric one
  • Manage junior marketing talents and train them


International Expansion:

  • Contribute to the international development of the brand with internal stakeholders & partners


This job description can evolve subject to business needs.

Qualifications

Your profile:


Education:

  • Business or engineering degree

Experience:

  • At least 7 years of experience
  • Marketing roles from strategic marketing & innovation to brand activation
  • A Sales or Category Management experience
  • Experience in a multinational and multicultural environment
  • Entrepreneurial / intrapreunarial experience or mindset

Knowledge:

  • Beverage, retail industry, ideally food & beverages
  • Brand Strategy
  • Brand activation & communication campaign
  • Innovation plan & execution
  • Market study, consumer insight
  • French Grocery landscape
  • Project management

Languages:

  • English (fluent), French
  • Optional: Italian, Chinese, Portuguese, or other language of a targeted market

Additional Information

What We Offer

We provide a dynamic and stimulating international environment, which will stretch and develop your abilities and channel your skills and expertise with outstanding career development opportunities in one of the largest and most solid private companies in the world.

Our Benefits

  • Competitive salary and benefits

  • Flexible working

  • Access to Training and Development

  • Discretionary Bonus

  • Profit Sharing plan

  • Lunch vouchers

  • Public transportation refund 

  • Workers council social benefits

  • Legal annual paid leave + up tp 14 days RTT

Diversity & Inclusion
LDC is driven by a set of shared values and high ethical standards, with diversity and inclusion being part of our DNA. LDC is an equal opportunity employer committed to providing a working environment that embraces and values diversity, equity and inclusion.
LDC encourages diversity, supports local communities and environmental initiatives. We encourage people of all backgrounds to apply.

Sustainability
Sustainable value is at the heart of our purpose as a company.
We are passionate about creating fair and sustainable value, both for our business and for other value chain stakeholders: our people, our business partners, the communities we touch and the environment around us

Top Skills

Marketing
The Company
HQ: Rotterdam
10,897 Employees
On-site Workplace
Year Founded: 1851

What We Do

Louis Dreyfus Company is a leading merchant and processor of agricultural goods. We leverage our global reach and extensive asset network to serve our customers and consumers around the world, delivering the right products to the right location, at the right time – safely, responsibly and reliably. Our activities span the entire value chain from farm to fork, across a broad range of business lines (platforms). Since 1851 our portfolio has grown to include Grains & Oilseeds, Carbon Solutions, Food & Feed Solutions, Coffee, Cotton, Juice, Rice, Sugar, Freight and Global Markets. We help feed and clothe some 500 million people every year by originating, processing and transporting approximately 80 million tons of products. Structured as a matrix organization of six geographical regions and eight platforms, Louis Dreyfus Company is active in over 100 countries and employs approximately 17,000 people globally. For more information, visit www.ldc.com.

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