Marketing Manager

Posted 4 Days Ago
Be an Early Applicant
Marousi
Senior level
Information Technology • Software • Automation
The Role
The Marketing Manager will lead marketing initiatives, focusing on product marketing, digital strategies, and sales enablement. Key responsibilities include collaborating with sales on materials, refining product messaging for international markets, and executing digital marketing strategies for lead generation and brand awareness. The role demands strong communication skills and the ability to work independently in a fast-paced environment.
Summary Generated by Built In

Description

iKnowHealth, part of IKH Group, is a leading provider of software solutions for the healthcare and radiology industries. At iKnowHealth, we are dedicated to transforming the healthcare landscape with our cutting-edge software.

Our Evorad® enterprise imaging suite is a comprehensive, modular solution tailored to meet the diverse needs of healthcare providers. It addresses the key challenges faced by traditional radiology workflows by automating routine tasks, enhancing image quality, improving communication, and ensuring robust data security. These capabilities enable radiology departments to operate more efficiently and provide superior patient care.

As we expand our global presence, we’re looking for a dynamic and results-driven Marketing Manager to lead our marketing efforts. This is a unique opportunity to shape the marketing function from the ground up, with responsibilities spanning product marketing, digital strategy, and sales enablement.

You’ll work closely with the CEO and cross-functional teams to position our solutions effectively in new markets, create impactful campaigns, and drive brand awareness globally.

Responsibilities

Sales Enablement

    • Collaborate with the sales team to create compelling sales collateral, presentations, and case studies.
    • Develop tools and resources to support sales efforts in international markets.

Product Marketing & Positioning

    • Develop and refine product positioning and messaging tailored to target audiences in international markets.
    • Create go-to-market strategies for new products and features.

Content, Thought Leadership & Social Media

    • Build and execute a content strategy that establishes our thought leadership in the healthcare tech space.
    • Manage social media channels to engage with audiences and amplify our brand presence.

Digital Marketing

    • Oversee the development and optimization of the company website for lead generation and brand awareness.
    • Plan and execute email marketing campaigns to nurture leads and engage existing clients.
Requirements
  • 6–8 years of experience in marketing, ideally in SaaS, healthcare, or a related field.
  • Proven track record in product marketing, content creation, and digital marketing campaigns.
  • Strong understanding of international market dynamics and go-to-market strategies.
  • Excellent written and verbal communication skills.
  • Ability to work independently and thrive in a fast-paced, startup environment.
  • Familiarity with marketing tools and platforms such as HubSpot, Google Analytics, and LinkedIn Ads is a plus.
Benefits
  • An attractive salary package
  • Career development and growth opportunities
  • An amazing private & open-office workspace in Athens #LI-On-site
  • Continuous training via personalized seminars
  • Stable and enjoyable working environment


The Company
HQ: Athens
129 Employees
On-site Workplace
Year Founded: 2002

What We Do

iKnowHow is a Greek technology firm based in Athens and currently employing more than 120 engineers and IT professionals. The company was founded in 2002 and has since grown rapidly holding nowadays a significant market share in Greece, Cyprus and Europe. For almost two decades, the company has been offering a wide range of tailor made software solutions and specialized ICT strategy consulting services as well as building complex enterprise applications with emphasis on Digital Government, Business Automation, Information Security, Digital Transformation, e-Health and Industrial Automation solutions.
The past years the company has significantly increased in size and financial yield, reaching almost 120 employees. IKH is organized into three business units: digital government, healthcare, and robotics.

Our longstanding partnership with IBM and our knowledge of Open Source technologies has allowed us to complete significant ICT work for local and international organizations.

IKH Innovation, our robotics arm, is a world-class team of robotics and software engineers with expertise in mechanical design, embedded control, data-driven intelligence and mobile robots. IKH Innovation designs and builds tailor-made robotic solutions capable of performing in demanding environments.

evorad™ is our comprehensive RIS / PACS suite designed to cover a radiology department's needs from the moment patients walks in to the moment they walk out with their examination and their digital diagnostic report in hand. evorad™ has become the premier PACS solution of Greek public hospitals, used not only to process thousands of examinations per day, but also as the main teaching tools in medical schools and university hospitals.

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