Marketing Manager

Posted 16 Days Ago
Hiring Remotely in United States
Remote
Mid level
Artificial Intelligence • Machine Learning • Natural Language Processing • Software
The Role
The Marketing Manager at Sorcero develops and executes field marketing programs to generate leads and enhance brand awareness in the life sciences sector. This includes crafting campaign strategies, managing events, analyzing marketing effectiveness, and fostering relationships with stakeholders. A focus on data-driven marketing and staying ahead of industry trends are essential.
Summary Generated by Built In

ABOUT SORCERO

Sorcero's medically-tuned intelligence platform transforms life sciences decision-making, accelerating patient access to life-saving treatments. By harnessing insights from global medical data, we empower industry leaders to deliver breakthrough therapies. Founded in 2018 by pioneers in AI, public health, and personalized content, Sorcero is a Certified B Corp headquartered in Washington, DC. Our innovation has been recognized by over a dozen awards, including Fast Company's Most Innovative companies of 2024, and six foundational medical AI patents.

WHY JOIN SORCERO?

Our growth and success by collaborating with our network of passionate entrepreneurs to build a scalable, impactful organization. From flexible working arrangements to encouraging meaningful interactions with teammates across the globe, Sorcero provides a supportive community to bring out the best in each of us.

Our employees are driven by these common values:

  • Pursuit of excellence and mastery of their craft
  • Humility in defeat and in success
  • Kindness and empathy towards others
  • Desire to create large-scale, positive change

Sorcero builds AI powered solutions, combining the power of deep learning with the accuracy of ontologies to drive natural language understanding.  Top Pharma companies, scientists and researchers use our platform and applications.

THE MARKETING MANAGER ROLE

The Marketing Manager is a key member of the marketing team, responsible for developing and executing field marketing programs that generate leads, accelerate sales, and build brand awareness. This role requires a highly motivated and results-oriented individual with a strong understanding of field marketing best practices and a passion for technology and healthcare.

MARKETING MANAGER RESPONSIBILITIES

  • Be the Storyteller: Craft compelling campaign strategies that translate complex tech talk into engaging stories that resonate with medical affairs teams at industry events, in marketing materials, and across social media.
  • Build the Buzz: Develop and execute field marketing plans, including social media strategies, in alignment with overall marketing and sales strategies.
  • Connect and Collaborate: Build and maintain relationships with key stakeholders, including industry players, potential clients, and internal sales teams. Cultivate and engage Sorcero's online community through social media.
  • Event Expertise: Plan and manage events, including conferences, trade shows, webinars, and workshops.
  • Data-Driven Decisions: Track and analyze the effectiveness of field marketing programs, including social media campaigns, and make data-driven adjustments to maximize impact and ROI.
  • Stay in the Know: Stay informed about industry trends and competitive activities to ensure Sorcero maintains its leading edge. Monitor social media for industry insights and trending topics.
  • Resourceful Manager: Manage field marketing budget and resources effectively.

REQUIRED QUALIFICATIONS

A collaborative individual contributor with inspiring executive presence and communication skills, with expertise in B2B sales in the Life Science industry.

  • Self-Starter: A highly motivated individual with a proactive mindset and the ability to work independently with minimal supervision.
  • Field Marketing Expertise: Bachelor's degree in marketing, communications, or a related field. 3+ years of experience in field marketing, preferably in technology or Life Sciences industry.
  • Proven Success: A proven track record of developing and executing successful field marketing programs that drive lead generation and sales acceleration.
  • Strong Communicator: Excellent communication, interpersonal, and presentation skills with the ability to effectively convey complex information to diverse audiences.
  • Team Player: Ability to work collaboratively and effectively as part of a team.
  • Tech Savvy: Proficiency in marketing automation tools and CRM systems (Bonus points for deep Hubspot experience).

COMPENSATION AND BENEFITS

Sorcero is a remote and globally distributed team. We offer rewarding compensation that will include a base salary in the range of $70,000-$85,000 depending on experience.

We also provide the following benefits:

  • Three weeks PTO + 1 week of December holiday recess
  • One week Safe & Sick leave
  • 10 company holidays + 2 floating holidays
  • Medical, dental and vision benefits for you and your family
  • Paid parental bonding leave
  • 401(k) retirement plan, company match up to 5%
  • Company-provided laptop and hardware

Because ∑ (human + AI) > human or AI alone

Sorcero is an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, education, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. and celebrates the diversity of its growing team.

We are unable to sponsor or take over sponsorship of employment visas at the present time.

Top Skills

Marketing Automation Tools
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The Company
Washington, DC
28 Employees
On-site Workplace
Year Founded: 2017

What We Do

Sorcero supports medical, insurance, and engineering experts to make better decisions, at scale, with the Language Intelligence Platform.

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