The Marketing Manager leads MEDHOST’s marketing initiatives, focusing on B2B strategies and the promotion of our products and services. You will collaborate with cross-functional teams to develop and execute effective marketing campaigns that resonate with our target audience and support our business objectives.
Primary Duties:
- Develop and implement comprehensive marketing strategies that drive engagement, leads, and sales for our B2B products and services.
- Conduct market research to identify trends, customer needs, and competitive analysis to inform marketing decisions.
- Create compelling content for various channels, including digital marketing, email campaigns, social media, and print collateral.
- Manage and optimize marketing campaigns, tracking performance metrics and adjusting strategies as needed to achieve goals.
- Collaborate with product management teams to understand product offerings and create tailored marketing materials that highlight key features and benefits.
- Foster relationships with industry partners and stakeholders to enhance brand visibility and drive collaborative marketing efforts.
- Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
Other Requirements:
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- 5+ years of experience in B2B marketing, with a strong focus on product and services marketing in the healthcare technology industry.
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Exceptional written and verbal communication skills, with the ability to create clear and engaging content.
- Strong analytical skills, with experience using data to drive marketing decisions.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, CRM software, social media management).
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
What We Do
For over 25 years, Harris Healthcare has been rising to the challenge of bringing together the most innovative and sustainable solutions for today’s ever-changing healthcare environment, in order to improve patient care and safety. Each one of our solutions brings organizational efficiencies on its own. Powerful synergies are achieved when multiple solutions are implemented together. The Harris Healthcare portfolio includes the following solutions:
♦ HARRIS Flex - an enterprise-level EHR solution that improves patient safety and clinical workflows. It includes a full complement of applications integrated in one single database, provides solid clinical decision support to your clinicians and helps standardize care while enforcing protocols and best practices at any Healthcare Organization. HARRIS Flex conveys the digital solution’s flexibility and strength.
Healthcare organizations are continuously faced with new challenges and situations and require flexible EHR’s that can be rapidly adapted to their evolving clinical practice. Contrary to other EHR solutions which are inflexible and where customizations require costly support from the vendor, HARRIS Flex gives you the freedom to "flex" your EHR as you need it entirely on your own.
The enhanced HARRIS Flex solution comes with new functionality including:
♦Flex Telehealth which enables virtual visits directly from within the EHR/EPR, and
♦Flex Clinical Insight which facilitates extraction and analysis of your EHR/EPR data to improve your processes and outcomes.
♦ SynergyCheck – a proactive interface monitoring solution watching over Clinical, Financial and other interfaces 24/7 to ensure data is flowing between systems
