Marketing Lead

Who We Are

Imprint is building a next-generation co-branded credit card company to serve America’s great brands. We’re off to a strong start, and today our partners include H-E-B, Brooks Brothers, and Holiday Inn Club Vacations. We are focused on building a brilliant team who can help us compete with the world’s largest banks and who embody Imprint’s Operating Principles. We are backed by Ribbit, Kleiner Perkins, Thrive Capital, and Affirm.

Location

This role will be a hybridwork format, with time split between working remotely and working onsite from our New York office, 2-3 days a week as required by the manager.

The Role

We are looking for a talented, multi-disciplinary marketer who has the ability to drive both high-performing acquisition and customer engagement marketing plans across our card programs. This role requires a strategic thinker with a well-rounded marketing background to ensure Imprint’s growth and success. This is a highly visible role because your contributions will fundamentally impact business results.

Your Day-to-Day

As a leader on the Marketing Team, you will work collaboratively with card program general managers, product managers, designers, and external partners on a variety of marketing initiatives:

• Translate business objectives into effective marketing strategies for assigned co-brand card programs, with scope ranging across acquisition and customer engagement
• Synthesize consumer trends, marketplace reviews, customer insights, and marketing best practices to build and deliver high-impact marketing
• Develop business cases for marketing programs and tactics that fit within the budget
• Lead end-to-end marketing campaign execution by partnering with creative teams, external agencies / partner marketing teams, and vendors
• Evaluate the impact of marketing programs in achieving desired KPIs (including impact on acquisition, lifetime value, and retention as relevant)
• Propose analytical and research projects to generate deeper insights in support of improved marketing strategy and communications
• Review existing marketing programs for improvement opportunities within budget constraints
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing strategies, tactics, budgets, and results

What We Look For

• 5+ years of developing multi-channel marketing plans and executing successful campaigns
• Experience marketing across the customer lifecycle, utilizing both “mid-funnel” and direct response channels/tactics
• High attention to detail with the ability to manage multiple time-sensitive initiatives, balancing speed and quality of execution
• Excellent written and verbal communication skills, including experience with adapting content & communication styles to influence executive stakeholders and external partners
• Self-starter who is comfortable working in a fast-paced environment and operating with autonomy to drive results
• A collaborative mindset to work with cross-functional stakeholders to solve problems and overcome obstacles
• Comfort with using Business Intelligence dashboards to review marketing performance, uncover insights, and drive improvement actions
• Experience with marketing automation tools like Braze a plus
• Proficiency in Google Workspace (e.g. Gmail, Docs, Sheets, Slides, Drive) a plus
• Experience in a regulated industry, especially financial services a plus

Perks & Benefits

• Competitive compensation and equity packages
• Leading configured work computers of your choice
• Flexible paid time off policy
• Fully covered, high-quality healthcare including fully covered dependent coverage
• Additional health coverage includes access to One Medical and option to enroll in an FSA
• 16 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
• An understanding that successful hybrid/remote work requires flexibility and an appreciation for asynchronous work
• Access to industry-leading technology across all of our business units — stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity

Annual salary range: $120k -$180k based on experience and competitive equity package