Company: Grace and Lace
Role: Marketing Manager
Location: Cedar Park, TX (Full-Time, On-Site)
About Grace and Lace
Every woman wants to look and feel her best! Grace and Lace is committed to restoring women's confidence by delivering stylish, comfortable, and versatile clothing. Our mission is to create a meaningful impact, and we have a loyal community of women who align with our values. We are looking for a dynamic and data-driven Marketing Manager to join the team and take the lead on our digital and mobile marketing initiatives.
The Opportunity
The Marketing Manager will own marketing strategies across multiple digital channels, including our Shopify Plus e-commerce platform and mobile app powered by Tapcart. You will be responsible for developing and executing campaigns that boost customer acquisition, retention, and revenue growth. The ideal candidate is an experienced e-commerce marketer in the women's apparel space and has hands-on expertise in Shopify Plus, Tapcart, and essential Shopify Plus apps, along with a proven track record in managing high-performing campaigns.
Key Responsibilities
- Marketing Strategy & Execution:
Develop and implement end-to-end marketing strategies across Shopify Plus, Tapcart (mobile app), email, social media, paid advertising, influencers and SEO to increase traffic, boost conversions, and enhance brand visibility.
- Campaign Management:
Plan and launch marketing campaigns around key events such as product launches, promotions, and Black Friday/Cyber Monday sales. Optimize campaigns for engagement, conversions, and ROAS.
- Shopify Plus & Tapcart Optimization:
Ensure seamless integration and optimization of the Shopify Plus store and Tapcart mobile app. Leverage Shopify Plus-specific apps such as Klaviyo, Recharge, Yotpo, and others to improve site functionality, customer experience, and overall sales.
- Digital Advertising:
Manage and optimize paid advertising channels like Google Ads, Facebook/Instagram Ads, and other PPC platforms. Focus on driving high ROI and scaling campaigns effectively.
- Email & SMS Marketing:
Lead email and SMS marketing efforts using Klaviyo and other tools. Craft segmented campaigns to boost open rates, conversions, and customer loyalty.
- SEO & Content Marketing:
Oversee on-page and off-page SEO strategies in coordination with content marketing efforts to increase organic traffic and site rankings.
- Social Media:
Guide and direct Grace and Lace social media strategy as part of a comprehensive organic brand strategy with the primary goal of reaching and growing our audience.
- Influencer & Partnership Management:
Build and manage relationships with influencers and brand ambassadors to create impactful partnerships. Leverage influencer content to enhance brand visibility and credibility.
- Mobile & Loyalty Programs:
Manage and enhance the VIP Perks loyalty program and referral programs to drive repeat purchases and increase CLTV. Utilize mobile app strategies via Tapcart to engage customers on the go.
- Data & Analytics:
Use Shopify Plus analytics, Google Analytics, and other tools to track performance metrics like conversion rates, CLTV, and customer acquisition cost (CAC). Provide insights and actionable recommendations based on data.
- Collaboration & Team Leadership:
Work closely with cross-functional teams, including product, design, and customer service, to ensure consistent brand messaging. Partner with developers to implement enhancements and resolve technical issues on Shopify Plus.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 4+ years of experience in e-commerce marketing, preferably in fashion or retail.
- Proficiency with Shopify Plus, Tapcart, and essential Shopify Plus apps such as Klaviyo, and others.
- Experience managing multi-channel marketing campaigns, including paid media, SEO, and email.
- Strong understanding of analytics tools, including Shopify Plus reporting, Google Analytics, and other marketing platforms.
- Excellent communication, project management, and organizational skills.
- Creativity paired with an analytical mindset to drive data-driven marketing decisions.
- Passion for fashion and a strong understanding of the Grace and Lace brand and customer.
What We Offer
- Be part of a mission-driven brand with a strong community of loyal customers.
- Competitive salary and benefits package.
- Work in a fast-paced environment with opportunities for professional growth.
- Help shape and implement innovative marketing strategies that drive real business results.
Culture
We regularly discuss the core principles of our culture and what makes our team great. We often discuss hiring and developing A-players on the team. For us, the definition is simple. An A-player wows the team, can take us to the next level, and does not need to be micromanaged. A-players are key to our growth! We know that growing and scaling a company is a lot of fun and a lot of work, so we have two non-negotiables to get us through the tough patches. Those are to show respect for everyone at all times and to be engaged and give your best no matter what.
Qualified candidates, please submit your resume, portfolio, and a brief cover letter explaining why you're the perfect fit for this role. We are excited as you are about joining the team!
Top Skills
What We Do
Melissa was always a DIY girl. She grew up with a mom who always made homemade play dough and birthday cakes, and sewed her dance costumes. So Melissa started sewing at a very young age.
In the spring of 2010 she was 5 months pregnant with a little girl. At a routine doctor's visit, she was suddenly given the devastating news that without surgical intervention she would give birth to her daughter within 24 hours and she would not survive. Melissa was rushed into emergency surgery to try to save her, and spent the remainder of her pregnancy in the hospital on strict bedrest. The days were incredibly LONG, and since she couldn't even sit up, she just had to do something with her hands! She started with a vision to crochet this tiny baby girl a blanket. And thus began and spurred her desire to sew.
For two weeks she was hospitalized until doctors couldn't stop the labor any longer. Their very tiny, but oh-so-perfect, baby girl was born. With lungs not yet developed enough to survive on her own, the Lord took her straight to Heaven.
Though heart-wrenching and devastating, we truly believe that out of this great tragedy has come our greatest victory.
Her love for sewing and all things knit continued to grow. In late fall of 2011, she made her 1st pair of lacey leg warmers. Everywhere she went, people would stop and ask her where she got them. She put them for sale online and within days she was overwhelmed with orders she couldn't possibly fulfill herself!
Today, Grace and Lace has become a full-blown women’s apparel company with trademarked designs, a full studio and warehouse, and friends and family as staff. A portion of every sale goes toward building orphanages in India!
It has been an exciting journey and we are beyond grateful for the many doors that have opened for us over the years. We are also incredibly grateful to have the most amazing mentors and team members, and loyal customers who keep coming back for more. We are humbled, grateful, and blessed!
