Marketing Manager, Global

The Association for Talent Development (ATD) is the premiere membership organization for those dedicated to the learning and talent development industry. Members of our global community create a world that works better by empowering professionals to develop talent in the workplace. We provide our community with a wealth of content and resources such as books, magazines, webinars, research, videos, and professional development programs through education offerings and events. The ATD Certification Institute offers two talent development certifications.  

About the Job… 
As the Global Marketing Manager at ATD, you will report to our Director B2B Marketing and lead the development and execution of strategies that position the ATD brand effectively for global audiences. This role will be instrumental in driving brand awareness, engagement, revenue growth and market expansion across international markets by leveraging email campaigns, website content, digital tactics, and social media channels. This role has a heavy focus on the Middle East, North Africa and Asia Pacific regions. The ideal candidate will have a strategic mindset, a deep understanding of global markets, and the ability to collaborate across teams to deliver impactful marketing initiatives. 

Specifically, the key initiatives and responsibilities of this role include: 

• Develop and implement strategies to position the ATD brand effectively for diverse global audiences, ensuring alignment with organizational goals and regional market needs. 

• Develop comprehensive marketing plans tailored to global audiences, outlining key strategies, objectives, and tactics to drive revenue growth. 

• Plan and execute targeted email marketing campaigns and other digital tactics to promote ATD products, services, and initiatives. 

• Track, analyze, and optimize campaign performance to achieve KPIs and drive ROI. 

• Maintain and update website content to ensure accuracy, relevance, and a user-friendly experience for global audiences. 

• Develop compelling messaging that resonates with international markets. 

• Partner with digital and social media teams to create and implement strategies that engage global audiences and promote ATD offerings effectively. 

• Ensure brand consistency across all platforms and campaigns. 

• Develop and execute lead-generation strategies to identify and engage international teams, corporate delegations, and regional partners. 

• Utilize tracking systems to evaluate lead quality and conversion metrics. 

• Monitor industry trends and audience insights to inform and refine marketing strategies. 

• Work closely with internal teams, regional offices, and external partners to align marketing efforts with organizational priorities. 

• Manage project timelines and ensure seamless execution of global marketing initiatives. 

About You... 

• 5+ years of proven experience in marketing, with a focus on global brand positioning and audience engagement. 

• Strong understanding of email marketing, website content management, and digital marketing strategies. 

• Demonstrated success in lead generation, particularly for international audiences and corporate delegations. 

• Exceptional communication and collaboration skills to work effectively with cross-functional teams. 

• Analytical mindset with the ability to interpret data and translate insights into actionable strategies. 

• Experience in managing and developing marketing plans for international audiences is highly preferred. 

• Bachelor’s degree in Business or Marketing or equivalent, relevant experience is required 

Meet the Marketing Team… 

• The marketing team brings extensive expertise across product lines and marketing strategies, fostering innovation and delivering results.  

• With a strong commitment to collaboration and creativity, the team works together to drive and support ATD’s business objectives. 

• We also manage ATD's social media presence and engage with our global community of practitioners on all major social platforms. 

Our Work Environment… 

• The Association for Talent Development is a hybrid organization headquartered in Alexandria, VA. Please note this is a hybrid position. In-office time is required. This position may be based in our US, Canada, or UAE offices.

• Our recently remodeled office is in the heart of Old Town Alexandria, right on King Street, just a block away from the Metro and the Historical District and Old Town Waterfront along the Potomac River. 

• We are committed to our own development and offer a wide range of professional development opportunities, additional paid time off with our Learning Hours, and an annual Employee Learning Week. 

• We celebrate and recognize our teammates with awards ceremonies, picnics, and other events.