In this Berlin-based role, as a Marketing Manager, you will focus on further developing Zalando as the #1 destination for fashion and lifestyle in Germany. You will manage all local marketing activities with the aim of further strengthening the Zalando brand in the market as well as driving relevant traffic to our local site and app.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.
We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our employee resource groups
https://corporate.zalando.com/en/our-impact/our-employee-resource-groups
WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
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Implement a local touchpoint and media strategy for the German market in line with the country strategy and overall marketing strategy. Manage the marketing budget for the German market including spend planning and reporting, in alignment with the Team Lead. Ensure the implementation of the media strategy and plan in collaboration with the DE Marketing Team Media Senior Manager.
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Steer our local Creative and Influencer Marketing agencies to ensure the best possible campaign execution together in alignment with the DE Marketing Team.
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You will steer all marketing channels & touchpoints towards a consistent customer KPI management with local insight knowledge for all marketing activities.
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Localise and execute global campaigns across all relevant touch points in collaboration with the relevant teams (e.g. central Global Marketing Communication & Creative team, Retail, PR, Digital Media).
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Develop and implement additional local marketing activities, discover insights and sources of growth to support the overall strategy. Be the expert of the market and up to date with the latest trends.
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Act as the guardian of the Zalando brand by ensuring consistency in communication (tone of voice) across the different touch-points.
WE’D LOVE TO MEET YOU IF
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Degree in Business Administration or Marketing and strong understanding of the various Offline and Online Marketing Channels with focus on strategic media planning. 5-7 years of professional experience with Marketing preferably in B2C and Consumer Goods.
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Working language is English, fluent in German is a plus
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Creative problem solving skills and a sharp focus on impact
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Excellent stakeholder management with the ability to build trusted relationships both internally and externally (incl. Media, Creative and Influencer Marketing agency)
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Very strong project management skills
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Profound knowledge of the German market
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Experience in the fashion or beauty industry will be a plus
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Strong Excel knowledge with great analytical and reporting skills. Well organised and good communicator
If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
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Employee shares program
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40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
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2 paid volunteering days a year
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Hybrid working model with up to 60%remote per week, actual practice is up to each team to best support their collaboration
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Work from abroad for up to 30 working days a year
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27 days of vacation a year to start
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Relocation assistance available (subject to prior agreement)
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Family services, including counselling and support
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Health and wellbeing options (including Gympass)
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Mental health support and coaching available
Learn all about Zalando and our values here.
What We Do
Welcome to Zalando. Here’s some key info about us:
Our position and vision:
- We’re Europe’s leading online platform for fashion and lifestyle
- Founded in Berlin in 2008, we bring head-to-toe fashion to more than 50 million active customers in 25 markets; offering clothes, footwear, accessories, and beauty
- Our vision is to become The Starting Point For Fashion.
Our offering:
- Our assortment of international brands ranges from world-famous names to local labels
- Our platform is a one-stop fashion destination for inspiration, innovation, and interaction
- As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners, and friends of our brand.
- Our logistics network with 12 centrally located fulfillment centers allows us to efficiently serve our customers throughout Europe, supported by warehouses in Italy, France, Poland, and Sweden with a focus on local customer needs.
Our beliefs:
- Our ambition is to combine our passion for self-expression through fashion with our unwavering commitments to sustainability and D&I
- We believe that our integration of fashion, operations, and online technology gives us the capability to deliver a compelling value proposition to both our customers and fashion brand partners.
