Marketing Manager (f/m/d)

Company Description
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.
Job Description
This role is a fixed-term contract, approximately until May 2026.
Key to this role are excellent market knowledge, first-rate strategic and time management skills, a flexible and committed attitude, excellent written and verbal communication and the ability to think both commercially and creatively about our releases, building innovative campaign strategies to maximizing commercial potential.
Responsibilities:

• Planning and executing media campaigns from kick-off through to release
• Development of core title strategy
• Managing of marketing budgets
• Supervision and briefing of media agencies on strategy, positioning and budget for film release campaigns
• Supervision and briefing of creative agencies on all campaign materials, i.e. TV spots, a broad variety of digital ads, OOH posters, print ads, radio spots and in-theatre materials
• Strategizing major influencer campaigns on various digital channels
• Working with our Dubbing department on trailers and all other dubbed materials
• Networking with the contacts of the major Digital Marketing Platforms, supervision of one of the big platforms
• Developing ideas and leading large-scale fan events for tentpole franchise titles along with planning and realizing premieres and special screenings across all titles from art-house to tentpole releases
• Working with the Publicity Team on briefing and managing social media agencies

Qualifications

• A real passion for cinema
• Ideally, you should have substantial experience including campaign planning for cinema films on the distribution or agency side
• Strategic feel for effectively addressing target groups
• Strong focus on comprehensive digital campaign planning (AV, Programmatic, Social, Influencer)
• Comprehensive understanding of all relevant platforms, an open minded-approach and interest in new trends and developments
• Experience in classic media planning (TV, OOH, Radio, print)
• Excellent command of English and German (written & spoken)
• Knowledge in the creation and production of advertising media (static and AV, digital and analog)
• Experience with the planning and executing of events (up to ~ 1,000 guests) would be a bonus

Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].