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Current ATD Employees, click here to apply via your Workday account.
Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!
Job Description:
The Association for Talent Development (ATD) is the premiere membership organization for those dedicated to the learning and talent development industry. Members of our global community create a world that works better by empowering professionals to develop talent in the workplace. We provide our community with a wealth of content and resources such as books, magazines, webinars, research, videos, and professional development programs through education offerings and events. The ATD Certification Institute offers two talent development certifications.
About the Job…
ATD Education offers over 170 courses and programs for talent development professionals. Our courses include Live online and in-person Certificate and Master programs designed to cover every aspect of the TD skill set, as well as On Demand programs and publications to upskill at your own pace. We also offer the two flagship certifications in the industry, the APTD and CPTD.
As a Marketing Manager, Education & CI at ATD, you will report to our Director, B2C Marketing, and will manage two direct reports.
Specifically, the key initiatives and responsibilities of this role include:
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Taking ownership of website updates, including copywriting, web design, functionality, landing page creation, etc.
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Managing email marketing promotion, with audience segmentation, tailored messaging, and high-quality email design.
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Expanding email efficacy with thoughtful, behavior-based, engagement email streams.
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Writing concise and powerful marketing copy for emails, website, social media ads, and other online or print communications as needed.
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Testing innovative third-party campaigns to increase reach.
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Working regularly with internal stakeholders to ensure marketing messages are accurate and up to date, reacting quickly to the business needs by way of revolving product promotion.
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Coordinating with in-house graphic designers and external vendors to develop graphics for website, email, digital ads, social media, promotional videos, brochures, and more.
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Creating and maintaining project timelines in support of marketing campaigns.
About You...
At least 5 - 7 years of experience with:
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Email marketing through marketing automation platforms and CRM
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Managing a product with revenue exceeding $10M annually.
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Managing websites through a CMS and web design best practices
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Copywriting for marketing materials, specifically emails and websites
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Audience segmentation and messaging
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Strong project management, people management, and communication skills
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Strong problem-solving and critical thinking skills
To succeed, you will have:
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An understanding of online marketing strategies for marketing campaign fulfillment.
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Problem-solving and deductive reasoning skills
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Strong project management and communications skills
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Excellent time management skills, including the ability to manage multiple projects, deadlines, and responsibilities simultaneously
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An eagerness and willingness to learn and grow in your profession
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Bachelor’s degree in Business or Marketing or equivalent, relevant experience is required
Meet the Marketing Team…
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The marketing team brings extensive expertise across product lines and marketing strategies, fostering innovation and delivering results.
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With a strong commitment to collaboration and creativity, the team works together to drive and support ATD’s business objectives.
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We also manage ATD's social media presence and engage with our global community of practitioners on all major social platforms.
Our Work Environment…
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The Association for Talent Development is a hybrid organization headquartered in Alexandria, VA. Please note this is a hybrid position. In-office time is required.
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Our recently remodeled office is in the heart of Old Town Alexandria, right on King Street, just a block away from the Metro and the Historical District and Old Town Waterfront along the Potomac River.
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We are committed to our own development and offer a wide range of professional development opportunities, additional paid time off with our Learning Hours, and an annual Employee Learning Week.
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We celebrate and recognize our teammates with awards ceremonies, picnics, and other events.
If you are interested in this position, or ATD in general, we want to talk with you!
Benefits:
Employment at ATD isn’t just about a job – it's about our employees’ well-being. Our ATD LiveWell program provides a variety of essential and fun benefits based on areas of Physical, Financial, Social, and Career health. Look at some (but not all) of what we offer and see for yourself!
- Medical, dental, and vision benefits
- Paid Time Off (PTO, Personal Days, Sick Time, Sabbaticals, Learning Hours)
- 403(b) plan with 6% company match and immediate vesting on employee contributions
- Get Fit or Quit Program (reimbursement for gym memberships, fitness classes, etc.)
- Flexible Spending and Health Savings accounts
- Free Headspace membership
- Unlimited Professional Development through ATD (classes, certifications, resources, etc.)
- Tuition Assistance
- Wellness library and events (virtual and in-person)
- Life insurance
- Accident, critical illness, and hospital indemnity
- Company paid Teladoc visits
- Short- and long-term disability
- Pet insurance
- Employee discount program (Tickets at Work, Verizon, Hertz, Capital Bikeshare, and more)
EEO Statement:
ATD is proud to be an Equal Employment Opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, age, color, national origin, sex, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, genetics, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Need Assistance:
ATD is committed to working with and providing reasonable accommodations for any applicant with a disability. If you are disabled and need assistance participating in the application or hiring process please contact us at [email protected] or you may call us at 1.800.628.2783.
What We Do
The Association for Talent Development (ATD), formerly ASTD, is the world’s largest association dedicated to those who develop talent in organizations. These professionals help others achieve their full potential by improving their knowledge, skills, and abilities.
ATD’s members come from more than 120 countries and work in public and private organizations in every industry sector.
ATD supports the work of professionals locally in more than 125 chapters, international strategic partners, and global member networks.
