At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the LifeWe are seeking a strategic and execution-focused leader to transform our country-specific marketing teams into a unified DACH PwD Customer Marketing Team focusing on patient engagement. This role is crucial in developing and executing a comprehensive PwD engagement strategy across Germany, Austria, and Switzerland to drive meaningful interactions with our patients.
In this role, you will be responsible for overseeing our patient support service (We Care App), social media, media and PR, influencer marketing, patient training and education, patient events, and partnerships with patient associations.
You will lead a team of five and collaborate closely with the EMEA PwD Customer Marketing team, the DACH commercial teams, and the cross-functional teams to drive patient-centric initiatives. This is a high-impact position requiring both transformational leadership and hands-on execution to build a strong, unified approach to patient engagement in the DACH region.
This role will cover DACH and is a remote role. This means your home/remote location is the primary work location. There may however be requirements to attend a Medtronic location for meetings from time to time.
Responsibilities may include the following and other duties may be assigned.
- Lead the transformation from country-specific marketing teams to a centralized DACH Customer Marketing Team, fostering a unified approach while respecting local market nuances
- Develop a comprehensive patient engagement strategy and execution plan tailored to the DACH region, including patient support services, social media and influencer marketing, digital engagement, patient education and events, focusing on driving NPS (net promoter score) and lead generation
- Drive the execution of the DACH PwD engagement plan across Germany, Austria, and Switzerland to meet the annual operating plan targets
- Work closely with the EMEA Customer Marketing Team to ensure alignment with broader organizational goals. Partner with the DACH commercial teams to integrate patient engagement initiatives with sales and marketing efforts
- Represent the company at patient-focused events, advocacy meetings, and industry forums to enhance brand visibility and gather insights. Build strong relationships with patient leaders, influencers, and advocacy groups to strengthen the company’s position in the diabetes community. Monitor market trends, patient needs, and competitive landscape to continuously refine strategies
- Manage the budget for patient engagement activities, ensuring effective allocation of resources. Track and report on expenditures, ensuring alignment with financial plans and organizational priorities
Required Knowledge and Experience:
- Bachelor’s degree in marketing, Business, Life Sciences, Communications, or a related field
- 7+ years of experience in patient engagement, marketing, or customer experience within the med tech, pharmaceutical, or diabetes care industry
- Willingness to travel 50% of the time within the DACH region and internationally Fluent of written and spoken German and English. Proficiency in French and/or Italian is a plus
- Strong expertise in social media, media and PR, influencer marketing, patient education, and event management
- Excellent leadership and team development skills, with the ability to motivate and guide a high-performing team
- Strong stakeholder management and collaboration skills to drive alignment across multiple markets
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Learn more about our business, mission, and our commitment to diversity here
Top Skills
What We Do
Medtronic is a global healthcare solutions company operating in approximately 160 countries. We are committed to improving lives through our medical technologies, services, and solutions.
Since our beginning, 60 years ago, our Mission has remained the same: to alleviate pain, restore health, and extend life for people around the world. The Mission is our ethical framework and inspirational goal guiding our day-to-day work. It reminds us that our efforts are transforming millions of lives each year.
To meet the needs of patients and healthcare professionals around the globe, we operate from more than 370 locations in approximately 160 countries.
