Welcome to Fi.
We’re a passionate team from Square, Google, Peloton, Uber, and more working to transform the dog-human relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a dog parent. The dog industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of the millions of dogs in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.
The most exciting aspect of our work? Bridging the communication gap between dogs and humans. Imagine a world where everyone knows how their dog feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.
If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping dogs live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of dog ownership together.
Fi is Looking for a Marketing Lead!
As Fi’s Marketing Lead, you’ll help shape the future of how dog parents connect with Fi. From leading impactful campaigns to driving creative projects, you’ll play a big role in growing a brand that’s transforming the dog-parent experience.
What You'll Do
- Drive brand projects: Oversee brand initiatives in collaboration with internal teams and external agencies, ensuring alignment with Fi’s strategy and objectives.
- Manage campaigns: Plan and execute omnichannel marketing initiatives, including digital advertising, influencer partnerships, and product launches.
- Optimize performance: Analyze campaign metrics, providing actionable recommendations to improve targeting, content, and strategy.
- Drive cross-functional impact: Ensure brand consistency by working closely with marketing, design, and social teams to align strategy, messaging, and execution across all touchpoints.
- Expand influencer partnerships: Activate influencers to grow organic social reach in partnership with our social lead.
- Support field marketing: Work with field teams across the U.S. to activate local campaigns and build a thriving community.
What You Bring to the Table
- Experience: 5+ years in brand management and marketing within a high-growth startup, consumer brand, or agency.
- Email expertise: Strong understanding of email marketing best practices, audience segmentation, and strategies for driving engagement.
- Project management: Exceptional organizational skills, with the ability to manage multiple initiatives and stakeholders simultaneously.
- Analytical mindset: Comfort using data to optimize campaigns, track performance, and make informed decisions.
- Collaboration skills: Proven ability to work effectively with stakeholders across all levels of the organization.
- Bonus skills: Expertise in managing marketplace platforms such as Amazon, including listing optimization and paid promotions; proficiency with tools like Customer.io, Amazon Seller Central, and Google Analytics; and experience in consumer tech, pet tech, or DTC brands.
- Love for dogs: Bonus points if you’re a dog lover—our NYC office is dog-friendly!
What's in it for you?
- Unlimited Vacation
- Commuter Benefits
- Medical/Dental/Vision coverage
- FSA
- 401(k)
- Stocked Kitchen
- Team Lunches
- Perkspot Discounts
- Access to Talkspace, Kindbody, Peloton One, and Citibike
- $2,000 / month donated to dog-related charities (it's our #Barkback program)
Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.
Top Skills
What We Do
Fi is rethinking the relationship between dogs and humans.
We build products for your dog to live their best life. We are full of experienced, passionate people that have built and shipped outstanding products for Nest, Square, Google and Uber who all care about their dogs. Together, we're bringing a digital revolution to the dog space.
Today's collars and leashes are relics from the past; nothing has changed since the 80's. We're using technology to improve the dog space and affect the lives of the 100 million dogs living in the US for the better. The hardest part about being a dog owner is they can't tell you when something is wrong. Fi aims to change that; even by knowing what their 'normal' day of activity is, we're already learning so much more about our dogs than we ever could before. And we're not stopping there. We're looking for people to join us who love a good challenge—and of course, dogs. We set the bar high at Fi. In our world, "impossible" means "let me find a way".
