NewsBreak is redefining the way users interact with local news and their communities. By bridging local users, local content creators, and local businesses, our mission is to foster safer, more vibrant, and authentically connected lives. Through robust collaborations with thousands of local publishers and businesses across the nation, NewsBreak is revolutionizing how a new wave of readers access and engage with essential, locally sourced content & information.
Since our inception in 2015, our trajectory has been nothing short of remarkable. We proudly stand as the nation’s premier local news app.
As a Series-C unicorn startup, our headquarter nestles in the tech hub of Mountain View, California, with other offices in New York City and Seattle. For more information, visit www.newsbreak.com/about
About the Role
Are you passionate about crafting compelling narratives, launching impactful features, and driving adoption of cutting-edge advertising solutions? NewsBreak is looking for a talented Product Marketing Manager (PMM) to join our Monetization Team. In this role, you’ll take ownership of key marketing responsibilities for our rocketship ad platform, ensuring successful feature launches and empowering our sales and account management teams to excel.
About the Role
Product Marketing Ownership
- Feature Launches:
- Partner with the product team during alpha stages to shape messaging.
- Define credit allocation, messaging, and build one-pagers during beta.
- Collect user and stakeholder feedback to refine features.
- Execute public launches with clear, impactful communication strategies driving adoption.
- Internal Enablement:
- Build in-depth knowledge of the NewsBreak Ad Platform.
- Conduct internal trainings for sales, account management, and agency teams.
- Create comprehensive resources such as playbooks, FAQs, and training materials.
Communication and Scaling
- Content and Messaging:
- Develop and deliver onboarding email flows, ensuring seamless advertiser experiences.
- Create scalable webinars, video tutorials, and other multimedia content to drive feature adoption.
- Market Impact:
- Plan and measure the success of campaigns, new feature adoption rates, and overall marketing impact.
- Lead initiatives for scalable growth, including events, trainings, and cross-functional marketing strategies.
Data and Insights
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- Track the adoption and success of new features, onboarding processes, and marketing campaigns.
- Collaborate with analytics teams to measure the effectiveness of initiatives and identify areas for improvement.
Collaboration and Community Building
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- Work closely with cross-functional teams, including product, engineering, sales, and customer success, to ideate, test, optimize, and scale marketing strategies with business goals.
- Foster a community of engaged users and advertisers through thoughtful communication and impactful campaigns.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of relevant experience in ad tech or digital marketing.
- Strong analytical skills with the ability to translate data into actionable insights.
- Proven track record in managing marketing teams and launching successful products.
- Proficiency with tools like SQL, Amplitude, MODE, and project management software.
- Deep understanding of digital marketing channels (SEO, SEM, email marketing, social media).
- Exceptional copywriting and content creation skills.
- Experience with UX principles to enhance user engagement.
- Ability to build and nurture online communities and manage B2B partnerships.
- Self-starter with an entrepreneurial spirit, comfortable with ambiguity and taking initiative.
Nice to have
- Prior experience with NewsBreak Ad Manager or similar ad platforms.
- Strong background in onboarding, paid conversion, retention, and referral growth in a similar industry.
- Understanding of the mechanisms behind virality in content and campaigns.
- Proven experience in creating and nurturing online communities.
Benefits
We offer competitive benefits package:
- Health, dental, and vision care for you and your family
- Top-tier 401(K) plan with company matching
- Paid time off and paid holidays
- Paid parental leave
- FSA and commuter benefits programs
- Team activity budget
The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process.
Annual Base Pay Range
$125,000—$175,000 USD
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Top Skills
What We Do
NewsBreak is the leading platform for local news and information, with more than 40 million users across America. By using new technology, NewsBreak provides community-focused news and information from over 10,000 sources in a timely and accessible way. NewsBreak is bridging the gap between new technology and traditional local media, offering an innovative digital solution that allows users to get the information they need to live safer, more vibrant, and connected lives.
Based in Mountain View, California, NewsBreak connects users with local information, national publishers, and targeted advertising from local businesses, with increased traffic and revenue that helps strengthen local communities.
We are always looking for great talents. Contact us via [email protected]
Our website:
https://www.newsbreak.com/about
Creator Program:
https://www.newsbreak.com/creators
Publishing Platform:
https://mp.newsbreakapp.com
Android App Download:
https://play.google.com/store/apps/details?id=com.particlenews.newsbreak&hl=en
iOS App Download:
https://itunes.apple.com/us/app/news-break-personal-local/id1132762804?mt=8
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