Department
The marketing department consists of three sub departments: Content Management Organization (CMO), Strategic Marketing and Global Branding. Together these teams develop marketing campaigns, client communication, RFP’s, management of all Robeco’s websites and the production of wide variety of content. The Global Branding team’s primary responsibilities are brand development and maintaining brand consistency. On the brand development side we aim to grow the brand in terms of name and proposition (investment capabilities) awareness. This is done by developing and coordinating a wide range of marketing communication: advertising campaigns using all available online and offline channels, event management (both online and in-person) and video productions. Maintaining brand consistency is a shared responsibility for all in the team and includes safeguarding our corporate identity (colors, designs, logo’s, etc.). The team works in close cooperation with all other marketing teams, sales, local offices, corporate communications and investments and uses a network of creative agencies and communication suppliers. Global Branding consists of 9 people. Three Brand specialists, three event specialist and two designers in the Studio. The Head Global Branding is the team lead.
Assisting Event Management:
- Admin assistance, easy organizational tasks in webinar set up; schedule webinars, set up registration page, emails, audience console.
- Webinar preparation (coordination & briefing suppliers, presenters and internal support teams, arrange internal logistics).
- Assist in webinar execution (coordination of recording day with presenters, internal and external suppliers, quality assurance set, technique, light, video, sound and platform settings, onsite director during recordings.
- Post-production in the platform (semi-live/ on demand local versions, edit captioning, activating translations, create chapters, downloads.
Assisting Brand Specialists:
- Control work for various forms of advertising: Checking creative assets, correct copy, language and disclaimer, correct version (different markets have different topics); Testing if animated display ads work correctly.
- Building EDMs and testing mockups of EDMs/native ads/advertorials coming back from the media.
- Image searching for native ads, linked in posts.
- Assist in production of the internal branding program.
- Assist in video productions.
Position & Requirements
All applications will be treated with the utmost confidentiality. An assessment and integrity test may be used in the selection procedure.
Robeco Recruiting Team
What We Do
For professional investors only. Robeco is a pure play international asset manager founded in 1929. It has offices in 13 countries worldwide and is headquartered in Rotterdam, the Netherlands. A global leader in sustainable investing since 1995, its unique integration of sustainable as well as fundamental and quantitative research enables the company to offer its institutional and wholesale clients an extensive selection of active investment strategies. As per September 2024, Robeco had EUR 204 billion in assets under management, of which 98% is managed in ESG integrated assets
