Marketing Executive - Rockingham Centre

We're reimagining the way Australians live, work, and play. We own and manage some of the most recognisable and loved retail destinations across Australia.

 
We’re evolving our portfolio into destinations that offer a broad selection of retail, residential, and office spaces. Through our diverse portfolio, data-led decision-making, and nationwide development pipeline, we do things differently.

We are Vicinity.

Role purposeThe key purpose of the Marketing Executive is the effective tactical execution of key marketing activity and campaigns to deliver the marketing objectives for the centre and to drive the best customer experience for the centre’s trade area. 
The Marketing Executive will support the Regional Brand and Marketing Manager in the development of marketing strategies and the tactical delivery of the Centre’s Marketing plan which will be aligned to the asset segment marketing strategy and the Vision Strategy and Action Plan (VSA’s) for the asset. This will include the local tactical activity plans, creative briefs, content development and national program amplification and execution aligned with the Vicinity Marketing strategy in order to support our retail partners.

Key Accountabilities 

• Understanding of the local competitive landscape and key customer insights to ensure a level of customisation of asset segment programs and relevant Centre marketing strategies to drive local consumer engagement and deliver positive commercial outcomes.

• In conjunction with the Regional Digital Marketing Specialist implement social and digital activity, monitoring and reporting.

• Plan and project manage all events, campaigns and activations including install, dismantle, risk assessments and day to day management during each event/ campaign or activation.

• Strong understanding of retailer businesses and engagement, ensuring regular and meaningful communication and reporting with our retail partners at all times, including the support of new store openings.

• Legal and compliance duties including briefing of terms and conditions and escalating compliance and governance requirements to the necessary teams

• Financial/ budgeting duties will include raising purchase orders, processing invoices, monthly forecasting and supporting the Regional Brand and Marketing Manager with the annual budget and planning process.

• Localise the national ESG strategy including relationship management, community bookings and data reporting.

• Centre operational support including and not limited to centre walks, duty management, customer service desk assistance, hoarding management, PA announcements, visual merchandising, new store support, warden training, maintaining the marketing storeroom, updating resolve and consumer complaints and onsite contractor support.

• Administrative and reporting duties will include and are not limited to preparing reports and attending centre, regional and JV meetings; Centre administrative support (from time to time) and the performance management of traffic, sales and campaign PIR’s and compliance reporting.

Key Role Relationships

• Regional Brand and Marketing Manager 

• Marketing Executive team

• Head of Brand & Marketing

• Regional Digital Marketing Specialist

• Leasing Managers and Executives

• National Campaign team 

• Design Studio team 

• Centre Management team including Centre Manager, Operations Manager, Administration Manager, Guest Experience staff, operations teams

• Casual Mall Leasing and Vacant Shop Income teams.

• Property Analyst

• DS&I Team

• Risk Team

• Compliance Team

• Governance Team

• Legal Team

Experience & Capabilities 

ESSENTIAL EXPERIENCE (what you have done)

• You will be an experienced marketing professional with competency in modern, results driven marketing.

• You will have a proven capability in delivering marketing events and activity targeted to meet marketing objectives, identified customer segments and sales categories, driven by a good understanding of the local competitive landscape and key customer insights.

• Known for your passion and experience in the retail and/or shopping centre marketing industry, you have a reputation for continually nurturing customers, understanding their needs and always delivering on the consumer experience.

• Your desire to live and breathe the Vicinity brand will see you succeed in this role. A relevant tertiary qualification is preferred.

• A relevant tertiary qualification is preferred.

CRITICAL KNOWLEDGE (what you need to know)

• Event planning, implementation, and management skills

• Campaign development, briefing, planning and execution capability 

• Copywriting, proofreading and editing skills

• Strong organisational, project management and time management skills

• Budget management principles 

CAPABILITIES (what you can do)

• Content production experience 

• Interpersonal and strong verbal and written communication skills

• Customer service skills

• Financial acumen and proven performance to drive value and commercial results.

• Ability to work as a part of a team and develop/ maintain strategic relationships

• Marketing legal, risk and compliance knowledge

PERSONAL ATTRIBUTES (who you are)
You consistently demonstrate and role model the behaviours that bring the Vicinity values to life: 

Respect: 

• We listen to and acknowledge each other's views 

• We have difficult conversations with care 

Integrity: 

• We back our words with the right actions

• We do the right thing, no matter the situation 

Customer Focus: 

• We nurture a genuine connection with our customers 

• We consider customer needs when making decisions 

Collaboration: 

• We invite the right people to the table 

• We balance consensus with decisive actions 

Excellence: 

• We always strive to improve

• We share our challenges and celebrate the wins

Why Vicinity?

Our benefits program focuses on creating an awesome place to work in which our people are rewarded and recognised. This includes:

• Flexible working options 
• Birthday leave & purchased additional leave
• $1,000 worth of VCX securities rewarded for eligible team members
• Internal mentoring program
• Generous Parental Leave

We live and work by our values of Respect, Integrity, Customer Focus, Collaboration and Excellence.  They are the foundation to everything we do and provide us a north star with which we can shape meaningful places where communities connect.

At Vicinity we embrace and celebrate diversity and are committed to creating an inclusive work environment where we attract, retain and develop our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.

Our people and our Employee Advocacy Groups (Gender Balance, Cultural Diversity, Disability & Access and Pride & Allies) actively build community and provide allyship within Vicinity. If you’d like to speak to someone to understand what it’s like firsthand to work here, please reach out to our Talent Acquisition team.

We are aware of current limitations with our website accessibility and are working towards improving this. Should you experience any issues accessing information in this job advertisement or the application form, and require this in an alternate format, please contact our Talent Acquisition Team. Similarly, if you would like to discuss workplace accessibility, any reasonable adjustments we can make to better support you during the recruitment process, or your potential future role please reach out to our Talent Acquisition team:

Email: [email protected]

Phone: +61 3 7001 4000 (request to speak to our Talent Acquisition team)

Note: To be eligible to apply for this position, you must have existing, relevant Australian work rights. At the later stages of the recruitment process the shortlisted candidate/candidates will be required to undergo a Criminal History Background/Police Check as a mandatory part of the process. Additional qualification checks may also be required dependant on role and level.