Marketing Director (Entertainment District - Centennial Yards)

ABOUT CIM GROUP:

CIM is a community-focused real estate and infrastructure owner, operator, lender, and developer. Our team of experts works together to identify and create value in real assets, benefiting the communities in which we invest. Back in 1994, our three founders focused on projects in Southern California neighborhoods. Today, we are a diverse team of 1,000+ employees with projects across the Americas. Our projects have delivered jobs; created comfortable places to live, work, and relax; and provided necessary and sustainable infrastructure. Our focus on enhancing communities is unwavering, and we strive to make an even greater impact in the years to come. Join us and make an impact today!

POSITION PURPOSE:

The Marketing Director will be responsible for developing and implementing an annual comprehensive marketing plan that may include events, media programs, digital initiatives, center website, social media and influencer programs to drive incremental sales and traffic. Source and develop business relationships with potential sponsors to enhance revenue and community programs. Manage entertainment for the project including music and artistic performances. Positively represent the center and management to tenants, customers, partners, and vendors and perform administrative support of all marketing activities. Manage center events, and promotions including collateral, entertainment, tenant participation, vendor management and marketing support. Implement strategic metrics to gauge effectiveness of the marketing programs and champion of all local market insight. Achieve results through positive working relationships within supporting departments such as leasing, investments and development to realize stated goals and objections.

RESPONSIBILITIES:

• Responsible for meeting budget and revenue goals related to marketing including accounts receivables.
• Identify, create and sell revenue opportunities through strategic positioning of property assets, media assets, and property programming to achieve the financial sales goals of the property.
• Seek out corporate sponsorships to enhance and maximize revenue generation.
• Facilitate and manage new streams of income generation to the property.
• Ensure property visuals are positive, welcoming, current, refreshed and engaging.
• Create immersive and engaging placemaking environments that captivate customers, foster a sense of community and connection through thoughtful design, curated experiences and strategic partnerships.
• Coordinate visual merchandising, signage and advertising programs.
• Responsible for engaging and coordinating all music performances in the common areas.
• Responsible for supporting and diligently implementing all corporate initiatives, including
• transactional business, according to guidelines established by the company.
• Remain current on local events and other opportunities for community engagement.
• Support tenant marketing efforts and serve as a positive bridge between tenant needs and the local community.
• Coordinate with Public Relations firms on media pitches, events, new hire announcements, etc.
• Actively monitor social media to keep a relevant pulse on the public tone and chatter about the property.
• Manage social media accounts in partnership with agency partners.
• Partner with internal and external resources to develop and build content for social media channels, such as photos, videos, and written posts.
• Collect research materials as needed to support outbound marketing efforts.
• Ensure website, social media accounts, brochures, and other marketing mediums are aligned with current content, including renderings, copy, video, etc.
• Assist with leasing outreach and presentation support for retail and office brokers.
• Manage vendor relationships, including invoicing, reporting, and scheduled calls.
• Coordinate with Corporate Marketing & Communications to ensure that all corporate guidelines for branding and public relations are adhered to.
• Oversee the Preparis emergency communications software and implement as needed.

SUPERVISORY RESPONSIBILITIES:

• Fulfill Manager-on-Duty rotation and manage day-to-day activities as necessary.
• The position will oversee all outside vendors, entertainers, etc. as part of marketing and events at the property.
• Maintain a positive relationship with all corporate support departments.
• Carry out supervisory responsibilities in accordance with the organization’s policies and applicable laws.
• Exhibit passion and commitment to their own personal and professional development as well as that of their colleagues.

EDUCATION/EXPERIENCE REQUIREMENTS: (including certification, licenses, etc.)

• Bachelors’ Degree in English, Marketing, Journalism or related field preferred.
• Minimum 5+ years’ experience in a marketing management and/or brand development role. Real estate and/or property management experience preferred.
• Basic understanding of marketing principles and best practices.
• Experience with social media marketing and analytics platforms.

ABOUT YOU:

• COMMUNICATION SKILL REQUIREMENTS:
• High level of communication, organizational, and management skills.
• Ability to develop, present and gain approval for annual Business Plan and Marketing Plan.
• Ability to write effective and concise letters to tenants, vendors, various City agencies.
• Ability to comprehend, analyze and interpret contracts and other legal documents.
• Ability to presents ideas in a clear, concise, understandable, and organized manner to reach the goals/objectives of the organization.
• Strong verbal, presentation (virtual and in person) and written communication skills. Excellent command of English language required (specifically, writing for digital channels).




• TECHNICAL SKILL REQUIREMENTS:
• Proven experience managing internal and external teams to execute projects.
• Strong experience leading both strategic development and tactical execution of marketing campaigns and initiatives.
• Understanding of the local market and local culture, including music, art, festivals, and other events.
• Highly proficient in Microsoft Office, Power Point and Google Analytics.
• Demonstrated ease, facility, and interest in working with data, including standard email engagement metrics and analytics tools.




• PERFORMANCE METRICS:
• Meet or exceed Net Operating Income goals.
• Effective financial management and oversight of center marketing.
• Provide compliance with the Property Management and Services Agreement.
• Ensure compliance with Property Management Standard Operation Procedures as developed by the company.
• Ability to apply sound judgment in new or ambiguous situations.
• A high level of professionalism, flexibility and initiatives.
• Can thrive while juggling multiple projects at various stages of development.
• Passion for the creative process and willingness to work in a dynamic and ever-evolving landscape.
• Ability to work in an organized, efficient manner with a high level of accuracy, attention to detail, and follow-through.
• Ability to exercise excellent judgment and discretion.
• Ability to work collaboratively with a diverse group of people and departments. Strong interpersonal relations skills required.
• Ability to adapt to a dynamic work environment.
• Must be able to cope with shifting priorities, difficult situations, and deadlines.
• Ability to work a rotating schedule during the hours of center operation.

WHAT CIM OFFERS:

At CIM, we believe our success stems from our collective efforts, and we are committed to providing well-rounded support and resources for our employees. In addition to a competitive compensation plan, CIM offers a comprehensive benefits program for employees to thrive both inside and outside of work. Eligible employees can enjoy a wide range of benefits, including:

•   A variety of Medical, dental, and vision benefit plans

•   Health Savings Account with a generous employer contribution

•   Company paid life and disability insurance

•   401(k) savings plan, with company match

•   Comprehensive paid time off, including: vacation days, 10 designated holidays, sick time, and bereavement leave

•   Up to 16 hours of volunteer time off

•   Up to 16 weeks of Paid Parental Leave

•   Ongoing professional development programs

•   Wellness program, including monthly and quarterly prizes

•   And more!

Actual base salary considers several factors including but not limited to geography, job-related knowledge, experience, and budget. The start of the salary range is typically associated with the minimum experience required.

HOW WE FEEL ABOUT DIVERSITY AND INCLUSION:

At CIM Group, we believe that the unique perspectives and backgrounds of our employees enhance everything we do. We are committed to fostering an inclusive environment where diversity is not only respected but celebrated. We strive to ensure that our workplace is free from discrimination and harassment, allowing everyone to contribute meaningfully and feel a sense of belonging. As an equal opportunity employer, we strictly prohibit any form of unlawful discrimination and adhere to the laws enforced by the EEOC. Our goal is to provide a safe and supportive environment where all employees can grow and make impactful contributions together.

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on CIM Group. Please inform our Talent team if you need any assistance completing any forms or to otherwise participate in the application process.

CIM is committed to maintaining the confidentiality and privacy of your personal and financial information. Please click here for our Privacy Policy.

#LI-SP1