Marketing Data Engineering Lead

Description and Requirements
Role Value Proposition:
This role sits within the Global Enterprise Platform, Martech department and is essential to supporting program governance and performance as we develop a centralized Marketing Data Platform to provide marketers with access to curated data needed for exploratory analysis, sophisticated/automated cross-channel activation, and advanced analytics. This individual will report within our Marketing Data Enablement team, and collaborate with key stakeholders on the Marketing Team, Martech, and Data teams within the Global Technology Organization to ensure that the Marketing Data Platform enables key business drivers.
We are seeking an experienced Azure Data Engineering Lead with expertise in marketing technology to design, develop, and optimize scalable data solutions. The ideal candidate will have deep knowledge of Azure cloud services, data modeling, and data architecture to support marketing analytics, customer data platforms, and campaign personalization. This role requires strong leadership, hands-on engineering skills, and a strategic mindset to enable data-driven decision-making.
Key Responsibilities:

• Data Engineering & Architecture
  • Design and implement scalable, cloud-native data pipelines using Azure Data Factory, Azure Databricks, Synapse Analytics, and Azure Functions.
  • Develop and maintain real-time and batch data processing solutions to support marketing analytics and customer intelligence.
  • Optimize data lake, data warehouse, and data mesh architectures for performance, cost, and governance.
• Data Modeling & Design
  • Design conceptual, logical, and physical data models tailored for marketing analytics, customer segmentation, and campaign automation.
  • Implement data normalization, denormalization, and schema optimization techniques for efficient querying and reporting.
  • Ensure data integrity, consistency, and governance across marketing data platforms.
• Marketing Technology & Customer Data Integration
  • Lead integration of first-party, second-party, and third-party data sources (CRM, web analytics, ad platforms, CDPs, etc.).
  • Support identity resolution, customer 360 views, and audience segmentation strategies.
  • Work closely with marketing teams to enhance personalization, attribution modeling, and real-time campaign optimization.
• Leadership & Collaboration
  • Lead a team of data engineers, analysts, and architects in delivering high-quality data solutions.
  • Collaborate with marketing, analytics, IT, and business stakeholders to translate business needs into data-driven solutions.
  • Provide thought leadership on data best practices, emerging technologies, and cloud innovation.
• Performance Optimization & Security
  • Implement data governance, security, and compliance standards (GDPR, CCPA, etc.).
  • Optimize data ingestion, storage, and query performance for large-scale datasets.
  • Ensure high availability, reliability, and efficiency of data pipelines.

Essential Business Experience and Technical Skills:
Required:

• Azure Data Services: Azure Data Factory, Synapse, Databricks, Data Lake, SQL DB, Cosmos DB, Event Hubs, Logic Apps.
• Data Modeling & Warehousing: Star/Snowflake schema, dimensional modeling, data vault, NoSQL modeling.
• Programming & Scripting: SQL, Python, Spark, Scala, or PowerShell.
• Marketing Technology: Adobe Experience platform-CDP, Adobe Analytics (Salesforce, HubSpot), DMPs, Google Analytics, Adobe Experience Cloud, Campaign Automation.
• Cloud & DevOps: Azure DevOps, CI/CD pipelines, Infrastructure as Code (Terraform, Bicep).
• Leadership & Communication: Experience leading teams, working cross-functionally with marketing and IT.

Preferred:

• Data analysis and data visualization using tools like Power BI, Tableau, etc.
• Experience with AI/ML models for marketing analytics (e.g., churn prediction, sentiment analysis).
• Familiarity with BigQuery, Snowflake, or AWS/GCP cloud environments.
• Knowledge of Real-Time Data Streaming (Kafka, Kinesis, or Azure Event Hub).
• Understanding of privacy-preserving data strategies (hashed PII, tokenization, differential privacy).

At MetLife, we're leading the global transformation of an industry we've long defined. United in purpose, diverse in perspective, we're dedicated to making a difference in the lives of our customers.
Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the 2024 "World's Most Admired Companies", Fortune World's 25 Best Workplaces™ for 2024, as well as the 2024 Fortune 100 Best Companies to Work For ®, MetLife , through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us!
MetLife is an Equal Opportunity Employer. All employment decisions are made without regards to race, color, national origin, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, marital or domestic/civil partnership status, genetic information, citizenship status (although applicants and employees must be legally authorized to work in the United States), uniformed service member or veteran status, or any other characteristic protected by applicable federal, state, or local law ("protected characteristics").
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
#BI-Hybrid