Marketing Data Analyst

RSA Conference™ is the premier series of global events and year-round learning for the cybersecurity community. RSAC is where the security industry converges to discuss current and future concerns and have access to the experts, unbiased content and ideas that help enable individuals and companies advance their cybersecurity posture and build stronger and smarter teams. Both in-person and online, RSAC brings the cybersecurity industry together and empowers the collective “we” to stand against cyberthreats around the world. RSAC is the ultimate marketplace for the latest technologies and hands-on educational opportunities that help industry professionals discover how to make their companies more secure while showcasing the most enterprising, influential and thought-provoking thinkers and leaders in cybersecurity today.

We are seeking a proven Marketing Data Analyst that can support the marketing team by providing data driven insights regarding markets, competitors, and campaign effectiveness. Working alongside a Senior Data Strategist and Marketing Director, this role will be responsible for maintaining, enhancing, and executing a comprehensive marketing analytics strategy. This position will provide analysis on a formal and ad hoc basis using standardized and automated reporting with the objective of measuring performance and supporting business decisions. Working with the Data Strategist, the Data Analyst will provide analysis and visualization of large data sets.

In this role you will:

• Provide business analytics for marketing. 

• Work with stakeholders to understand their unique challenges, translate those challenges into data problems, and then provide insight back to the business based on a quantitative perspective. 

• Summarize analytical results, drawing out key learnings, making recommendations and presenting to key stakeholders in a clear and precise manner. 

• Work with Data Strategist to define data requirements for modelling and automation projects. 

• Work with all-things Google Analytics 4, Google Tag Manager, BigQuery, and Tableau 

• Analyzing and visualizing organic/paid search, email, social, online transactions, and website behavior data. 

• Conducting attribution and ROI modeling using campaign data across channels and user journey. 

• Performing clustering/cohort analysis on large datasets for the purpose of identifying market segments and future product initiatives. 

• Writing ad-hoc queries to assist in analysis of customer segmentation and reporting. 

• Assisting in the maintenance and expansion of existing data documentation, including data definition, meta data, sampling, and cleaning procedures. 

• Performing analysis and visualization of user survey data indicating correlation, distribution, and deviations. 

Your profile:

• Bachelor's degree in statistics, business administration, finance, mathematics or a related field, or related work experience.

• Minimum of 5 years in business analytics including experience in Analytics, Marketing Analytics and strategy development within a B2B environment. 

• Able to make independent judgments which have considerable impacts on the organization. 

• Able to solve practical problems and deal with a variety of concrete. 

• Experience configuring and maintaining a complex Google Analytics 4 implementation. 

• Experience configuring and maintaining a complex Google Tag Manager implementation, including creating a tag firing logic based on user consent.

• Extensive experience working in Tableau environment and creating interactive visually compelling dashboards. 

• Experience working in Tableau Data Management and Prep Conductor for the purpose of manipulating and setting auto-refresh data pipelines is a plus.

• Understanding and experience managing data lineage, quality, and governance. 

• Working with a software application used for issue/request tracking and project management (Jira preferred). 
• You are based in either the state of New Hampshire or Massachusetts 

Benefits

RSAC believes in investing in our people. We offer:

• Competitive salary, benefits, and perks for all full-time employees

• Employer-subsidized medical, dental and vision insurance

• 401K retirement employer match

• Home office equipment stipend and monthly technology stipend

• Thirteen paid holidays per calendar year

• Flexible personal time off

• Annual employee bonus dependent upon overall company and personal performance

• Annual company-wide offsite

Our Culture

We believe that our differences make us stronger, and we are committed to fostering a culture of respect, empathy, and understanding.

• We are a fully remote team operating across the United States, giving our employees the flexibility to work from wherever they choose.

• Our team is passionate and results-oriented, striving to achieve excellence in everything we do.

• We strongly believe in creating an inclusive environment that values diversity and encourages our team members to share their unique perspectives.

• We recognize that by collaborating and working together, we can achieve our goals faster and more effectively.

Why RSAC?

The RSAC team takes great pride in helping shape the future of cybersecurity and being part of an expansive global community! We're always looking for imaginative and visionary individuals who share our passion for providing cutting-edge programs that equip cybersecurity practitioners worldwide with the intel and knowledge they need to thrive and safeguard organizations against cyberthreats.

Our Values

Adaptability: In our ever-changing world, we innovate through determination, creativity and resourcefulness.

Community: We bring people together and build trust by embracing the unique thoughts and perspectives of others with kindness and respect.

Excellence: Because we are where the world talks security, we have the highest expectations of ourselves and our partners.

RSAC is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.