Marketing Copywriter

About Outdoorsy

Outdoorsy transformed access to the outdoors with the launch of its RV rental marketplace in 2015, and expanded to offer marketplace insurance in 2018. Today, Outdoorsy's partnership with its hosts has resulted in over 7 million travel days through RV rentals that are available in 4,800 cities across North America. Outdoorsy was named one of Fast Company’s ‘Most Innovative Companies’ in 2023 and celebrated over $3b in revenue in 2024.

Outdoorsy's team is inspired by a mission to ‘restore our relationship with the outdoors and each other’ by inviting guests to Live Outdoorsy. As we continue to grow and inspire more people to embrace the outdoors, we’re looking for a talented and creative marketing copywriter to join our team.

About the role

As a marketing Copywriter at Outdoorsy, you will play a key role in crafting compelling, on-brand messaging that engages our audience and supports our marketing and brand goals. You’ll write everything from marketing campaigns to product marketing copy, email campaigns to social media posts — helping us tell the story of who we are, what we do, and why the Outdoorsy experience is unique.

In this role you will collaborate closely with the marketing, design, and product teams to create content that connects with our audience, amplifies our brand’s voice, and drives action. This is a full-time role at our Austin headquarters reporting directly to the VP of Brand Marketing and should expect to be in the office at least 3 days per week or as needed.

Responsibilities

• Define the company tone of voice to engage a diverse set of audiences in a way that increases the approachability of the outdoors
• Write compelling copy for a variety of marketing channels, including website landing pages, email campaigns, social media, blog posts, paid ads, product descriptions, and more.
• Craft clear, concise, and engaging messages that align with Outdoorsy’s brand voice, resonating with our diverse audience of adventure seekers, travelers, and outdoor enthusiasts.
• Collaborate with cross-functional teams (marketing, design, product, and brand) to ensure consistent messaging and tone across all platforms and campaigns.
• Translate marketing goals into effective copy that drives engagement, conversions, and brand awareness. Whether the objective is to educate, inspire, or sell, you’ll know how to write for action.
• Maintain and evolve our brand voice through all written content, ensuring it remains fresh, friendly, and aligned with the spirit of adventure that Outdoorsy embodies.
• Optimize copy for SEO and performance across digital channels to drive traffic, improve conversion rates, and enhance customer engagement (with use of AI). 
• Proofread and edit copy to ensure it’s error-free, on-brand, and communicates the intended message clearly and effectively.
• Stay current with industry trends and competitor messaging to continuously evolve our content strategy and maintain a competitive edge in the marketplace.

Requirements

Experience that will help you make an impact:

• 5+ years of experience in marketing copywriting, campaign development, or a similar writing-focused role, ideally for lifestyle brands (agency or in-house)
• Strong conceptual skills to develop memorable campaigns across channels and proven experience of doing this in an innovative way
• Strong writing skills with the ability to craft writing with real flavor, that is memorable, and persuasive across different formats and platforms 
• Experience writing for digital channels, including websites, email marketing, social media, blog content, and paid ads.
• A passion for storytelling and the ability to capture the spirit of adventure, freedom, and exploration in your writing.
• A deep understanding of brand voice and tone, with the ability to adapt your writing style to different audiences and campaign objectives.
• Basic understanding of SEO best practices and how to optimize content for search engines.
• Excellent attention to detail, with a strong command of grammar, punctuation, and style.
• Collaborative and flexible with the ability to work in a fast-paced environment and adapt to changing priorities and deadlines.
• A love for the outdoors and knowledge of different travel styles, motivations, and target audience segments to tailor copy accordingly
• Cultural and commercial curiosity and the good taste to find culturally informed ideas and ensure that your writing resonates with guests in most inclusive way possible 
• Proven resourcefulness and initiative taking that has allowed you to succeed in a fast paced environment and given you the ability to work independently and drive your own output
• Experience creating ideas based on loose or undefined inputs

A special request from our recruiting team - please only apply IF:

• You are currently in Austin TX area and are excited to be in the office 3+ days a week (or as needed)
• You have experience writing marketing campaigns for lifestyle brands, ideally in the outdoor space (this is NOT a content writing role)
• You are highly independent and entrepreneurial in your approach
• You could describe yourself as a cultural sponge with an interesting POV on the world that shows up in your writing style
• You believe AI is a tool that can expand your unique skills as a writer and you actively embrace its potential as part of your creative process
• You want to make the outdoors a more inviting place for everyone

Benefits

Benefits & Perks:

• Opportunity to help build a company from an early stage
• Competitive salary
• Equity in one of the world's fastest-growing companies
• Comprehensive health and welfare benefits
• 401(k) Match
• Flexible PTO

Salary: $70,000 - $90,000 annually DOE

The expected compensation range for this position is displayed in accordance with potentially applicable laws. The final agreed-upon compensation is based on a number of factors, including but not limited to: individual education, qualifications, prior work experience, and geographic work location. The total annual compensation package may consist of a base salary and bonus dependent upon position.

It is the policy of Outdoorsy Holdings, Inc. to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law. This policy relates to all phases of employment, including, but not limited to, recruiting, employment, placement, promotion, transfer, demotion, reduction of workforce and termination, rates of pay or other forms of compensation, selection for training, the use of all facilities, and participation in all company-sponsored employee activities.