Who you Are
We are seeking a creative, analytical, and strategic thinker to serve as a Product Marketing Campaign Strategist, responsible for developing and executing integrated messaging and marketing strategies that enhance brand presence, drive engagement, and support business growth. The ideal candidate will have a strong understanding of product and sales campaign development and optimization across multiple channels, including websites, social media, advertising, email, direct mail, and more.
What You'll Do
- Create tailored campaigns with targeted messaging that supports lead generation efforts, influences decision-making, and drives conversions across multiple touch points.
- Leverage data analytics, customer insights, and market trends to optimize both content and campaign performance.
- Create and maintain editorial calendars and campaign timelines to ensure timely execution and delivery of campaigns across multiple platforms.
- Conduct messaging and campaign audits to identify areas of improvement and opportunities for new content and campaign initiatives.
- Stay up-to-date with industry trends, marketing messaging best practices, and emerging technologies to innovate and enhance campaign strategies.
- Work closely with the brand team to ensure cohesive messaging, brand consistency, and effective storytelling across all campaigns.
- Ensure compliance with regulatory, legal, and brand guidelines in all marketing communications and content.
What You'll Need
- Bachelor’s degree in Marketing, Communications, Business or a related field.
- 3+ years of experience in content strategy or marketing campaign management.
- Proven experience in developing persuasive messaging and content that drives conversions and supports sales objectives.
- Excellent writing, editing, and communication skills with attention to detail.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Analytical mindset with the ability to interpret data and make data-driven decisions to improve content and campaign performance.
- Experience in creating and managing campaigns for B2B brands, especially in the financial industry.
- Ability to create messaging that supports sales enablement initiatives, including presentations, case studies, and product sheets.
- Strong project management skills and ability to work independently or as part of a team.
- Familiarity with sales funnels and the ability to develop marketing assets that target different stages of the buyer’s journey.
- Creative problem-solving abilities and a proactive approach to innovation.
Preferred Skills:
What We Do
BHG Financial is transforming the financial industry; leveraging the power of data, analytics, and cutting-edge technology to become not only the number one source for professional loans, but also the creator of the largest community bank loan and product network in the country.
Since 2001, BHG has originated more than $18.5 billion in loan solutions to top-quality borrowers, which community and midsize banks can access via a state-of-the-art loan delivery platform. Building on nearly two decades of innovation, BHG and its family of brands now offer a full suite of financial solutions that span business, consumer, and SBA 7(a) loans, credit cards, collection services, risk management services, and point-of-sale financing.
With record growth year after year, BHG continues to be recognized regionally and nationally: earning a spot on the Inc. 5000 for 16 years running, and receiving accolades from Great Place to Work® and Fortune magazine, among others. BHG is partially owned by Pinnacle Bank (PNFP) and has headquarters in Davie, FL, Syracuse, NY and Atlanta, GA.
Why Work With Us
BHG Financial cultivates a high-energy atmosphere in an open-door, non-traditional corporate environment. As a growing company of more than 1500, it's the perfect place to share your ideas and advance your career.
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