The Role
The role involves leading the entire marketing function, focusing on branding, supplier/user acquisition, and communication strategies. Responsibilities include managing marketing campaigns, building brand identity, optimizing acquisition costs, and managing the team while developing strategies to engage and educate suppliers.
Summary Generated by Built In
This role is with one of our portfolio companies.
Responsibilities:
- Completely own the Marketing function (it's vision and execution)
- Branding
- Supplier & User Acquisition
- Communication and GTMs & Product Marketing
- Community Management, PR & Social Media
- Work closely with the founders, and business teams to understand goals and own marketing roadmaps in alignment with the goals
- Lead and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
- Shape and manage brand identity, ensuring consistency across all channels and touch points. Oversee the creation of compelling marketing materials, campaigns, and content that resonate with our target audience.
- Develop brand guidelines and ensure adherence to maintain a cohesive brand image.
- Design and manage marketing campaigns; brainstorm ways to improve creatives, content, copies etc. to improve effectiveness of campaigns.
- Drive supplier acquisition initiatives through various channels and develop strategies to optimize acquisition costs and maximize ROI.
- Be on top of supplier behaviour, and understand them in & out - leveraging data, customer interactions, studying analogues etc.
- Build scaled supplier communities, and conduct regular activities, events etc to educate them, deepen relationships and drive delight for the supplier.
- Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve marketing objectives.
- 6 to 10 years of professional experience in a marketing lead role at a tech-first organization (consumer tech/ SMB SaaS exp is a plus).
- Leadership and effective stakeholder management capabilities.
- Curiosity and love for understanding consumer behaviours, telling stories, building narratives and driving impact at scale.
- Excellent analytical skills with the ability to interpret data and provide actionable insights.
- Awesome communication skills, to ensure effective cross-functional collaboration.
- Ability to navigate through dynamic, fast-paced work environment of an early-stage startup.
- Open to learning new stuff.
- Humble, kind, and open to feedback.
The Company
What We Do
At Elevation Capital, we evaluate and understand the exponential nature of technology, how it evolves, how it affects us, and we invest in ideas. Ideas that will become the future.
Our investment choices relate to the individuals we represent in our portfolio. We look for individuals that have a solid vision of the future they want to create and a deep understanding of the technology of their endeavour. The future impact of AI is perhaps the most important issue the human race has ever faced. Instead of passively drifting, we need to steer a course. We at Elevation Capital chart the submerged rocks of the future.
