Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.
The Position
What We Do
At the newly established Roche Global Digital Hub in Budapest, we drive digital capabilities forward. Our mission is to support Roche's global initiatives, enhancing Social Media Management, Brand Support, Digital Publishing, Marketing Automation, Copywriting, and Creative Design.
About the Position
As a Marketing Automation Specialist, you will oversee the administration and operation of the Roche Diabetes Care global marketing automation platform. You will educate and support internal teams and stakeholders, maintain processes and documentation, and ensure adherence to best practices.
Responsibilities
- Project and product management to support global marketing strategy.
- Administer Salesforce Marketing Cloud, ensuring effective utilization and support.
- Develop and manage contextual transactional emails, supporting engagements.
- Support affiliate marketing campaigns and identify areas for improvement.
- Collaborate with marketing organizations to provide strategic solutions.
- Implement and optimize marketing automation programs.
- Design and document automation processes for Marketing Cloud and Braze.
- Create and maintain email best practice templates.
- Track and report on email campaigns to drive improvements.
What You Bring
- 2-3 years of professional email marketing experience, preferably globally.
- Proficiency in SQL queries for audience creation and campaign automation.
- Knowledge of HTML, CSS, and basic SQL for email marketing; AMPscript preferred.
- Experience with Salesforce Marketing Cloud and Service/Sales Cloud.
- Proven ability to plan demand-generating campaigns.
- Innovative mindset with an awareness of the latest marketing trends.
- Proficiency in MS Word, Excel, and PowerPoint.
- Preferred experience with Adobe Photoshop or similar graphic design software.
Relocation benefits are not available for this job posting.
Join us to make a significant impact on global digital marketing! Apply now to be a part of a diverse, dynamic, and innovative team.
Explore what the Global Digital Hub is about.
#GlobalDigitalHub# #RSS#
Who we are
At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.
The Roche Services & Solutions as well as People Support Solutions organisations located in San Jose provide end-to-end business solutions for Finance, Procurement, IT, Communications, People & Culture (Human Resources) and beyond to our Roche colleagues across the Americas region. Today Roche employs altogether around 800 employees in Costa Rica.
Roche is an Equal Opportunity Employer.
What We Do
Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives. The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare – a strategy that aims to fit the right treatment to each patient in the best way possible.
Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and diseases of the central nervous system. Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.
Founded in 1896, Roche continues to search for better ways to prevent, diagnose and treat diseases and make a sustainable contribution to society. The company also aims to improve patient access to medical innovations by working with all relevant stakeholders. Thirty medicines developed by Roche are included in the World Health Organization Model Lists of Essential Medicines, among them life-saving antibiotics, antimalarials and cancer medicines. Roche has been recognised as the Group Leader in sustainability within the Pharmaceuticals, Biotechnology & Life Sciences Industry ten years in a row by the Dow Jones Sustainability Indices (DJSI).
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