Marketing Automation Senior Associate

Job Description
Job overview: We are seeking a dynamic and experienced Marketing Automation Senior Associate to join our team, focusing on Global Banking. This role is pivotal in managing end-to-end marketing campaigns using Salesforce Marketing Cloud and Salesforce CRM. The ideal candidate will also be responsible for creating and implementing a lead scoring model within Salesforce Marketing Cloud to enhance lead qualification and prioritization.
Key responsibilities:

• Develop and execute comprehensive marketing strategies for GCB sectors, leveraging Salesforce Marketing Cloud and Salesforce CRM.
• Manage the entire lifecycle of marketing campaigns, from planning and execution to analysis and optimization.
• Design and implement a lead scoring model within Salesforce Marketing Cloud to effectively prioritize and qualify leads.
• Collaborate with cross-functional teams, including sales, marketing, and business development, to align campaign strategies with business objectives.
• Create and manage dynamic, multi-channel marketing campaigns, including email, web, and social media, to drive engagement and conversion.
• Monitor and analyze campaign performance, providing insights and recommendations to improve effectiveness and scalability.
• Ensure all marketing activities comply with relevant regulations, such as CAN-SPAM, CASL, GDPR, and CCPA.
• Partner with analytics and MarTech teams to enhance campaign segmentation and personalization efforts.
• Utilize project management tools to track and report on campaign progress, ensuring timely delivery and execution.
• Stay up-to-date with industry trends and best practices to continuously improve marketing automation strategies.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 5 years of experience in digital marketing, with a strong focus on marketing automation and CRM systems, particularly Salesforce Marketing Cloud and Salesforce CRM.
• Proven experience in creating and implementing lead scoring models.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• In-depth knowledge of digital marketing strategies and tactics, preferably in a B2B environment.
• Ability to work effectively in a fast-paced, matrixed organization.
• Strong collaboration and communication skills, with the ability to work cross-functionally.
• Detail-oriented with a strategic mindset and problem-solving abilities.
• Technical skills required: database management, basic HTML, marketing automation, and project management tools.

Preferred qualifications, capabilities and skills:

• Certification in Salesforce Marketing Cloud, or other marketing automation platform
• Demand generation and lead-nurturing campaigns
• Automate lead management process including qualification, enrichment, scoring, routing and reporting

Join our team and play a key role in driving the success of our marketing initiatives. If you are a strategic thinker with a passion for marketing automation and a track record of delivering results, we would love to hear from you.
About Us
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans
About the Team
J.P. Morgan's Global Banking business is one of the largest wholesale banking client franchises in the world. We serve clients, including corporations, governments, states, municipalities, healthcare organizations, education institutions, banks and investors.
Commercial Banking provides credit and financing, treasury and payment services, international banking and real estate services to clients-including corporations, municipalities, institutions, real estate investors and owners, and not-for-profit organizations.