Marketing Audience Strategy Lead-Vice President

Job Description
Consumer and Community Banking Marketing Transformation is seeking to expand our team with a talented, data-driven, and relationship focused Strategy Lead who will guide the marketing audience vision.
As a Marketing Audience Strategy Lead on the Marketing transformation team you will report to the Marketing Audience General Manager within the centralized JPMC Marketing Transformation Office and will support the Chase, J.P. Morgan and corporate brands. You will be a strategy leader in the transformation office, you will need to understand the current state marketing/product/data ecosystems and target state requirements across key functions and lines of business (LOBs) to drive the audience modernization efforts. You will assist in the development of interim and target state audience strategies. You will partner with leaders across the firm to create initiatives and roadmaps across content, data, execution and martech that drive the realization of the firm's future state marketing vision of being customer obsessed.
Job Responsibilities:

• Support Marketing Audience Modernization across Consumer & Community Banking through partnering with Data & Analytics ("D&A\"), Line of Business Marketing Teams ("LOB MT"), Performance Marketing, Finance, Product, and Technology
• Assist in the development of a shared omni-channel vision for how we define, manage, and execute marketing audiences across platforms, channels, and products
• Draft strategic and executable plans, including timelines, resource requirements and dependencies for the creation of data features and foundational populations across Marketing LOBs to achieve target state Audience Definition and Management
• Partner with D&A Audience Management and Performance Marketing Execution to develop processes and controls to support target state Audience Definition and Management, including assisting in the identification, rationalization and prioritization of capabilities to achieve target state processes and controls in the campaign workflow solution(s) and coordinating campaign workflow solution roadmaps with overall Audience Modernization timelines
• Scope problems, identify major issues and actionable opportunities, design solutions and quantify potential bottom-line impact
• Assist with interim strategy development for managing audiences for existing campaigns as we work toward our target state solution, including interactions between, CDP, P&I and Sales Force Marketing Cloud
• Draft business cases for Audience Modernization efforts, including ensuring we are driving the economic value ascribed to key capabilities
• Develop communication plans for audience modernization

Required qualifications, capabilities and skills:

• 6+ years of marketing or equivalent experience, with expertise in marketing, product and/or innovation
• Experience in driving marketing/digital transformation and change management within a large organization
• Ability to develop strong partnerships, be recognized as a team player and work well collaboratively
• Strong analytical, problem solving and planning skills
• High energy, solutions oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines
• A curious and analytical thinker, with the ability to take data, distill it, and use it to develop and drive strategies
• Excellent written and oral communication skills and highly proficient in Microsoft Suite (Excel, PowerPoint, Word)
• Experience delivering key results in a data-driven environment, using systems such as Tableau, Adobe Analytics, and API data sets as a detection framework to measure results and identify issues

Preferred qualifications, capabilities and skills:

• Consulting or financial services industry experience
• Ability to advocate for customer experience - champion consistent and seamless user experiences across all assets and channels
• Develop strong collaboration and partnership between many cross-functional teams including design, research, digital, creative, technology, execution, and various stakeholders
• Be skilled at process, intake tools, reporting, agility and storytelling

**Please note, we are back in the office in a hybrid model (3 days a week) we will not consider 100% remote or other locations if not listed on this requisition
About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.