Marketing Associate

Posted 5 Days Ago
New York, NY
Hybrid
Mid level
Fintech • Software • Financial Services
CAIS is the leading alternative investment platform for independent financial advisors.
The Role
The Marketing Associate at CAIS will develop and execute marketing strategies to enhance engagement with financial advisors and asset managers. Responsibilities include market research, content creation, digital campaign management, and collaboration with cross-functional teams to align marketing initiatives with business objectives.
Summary Generated by Built In

CAIS is the leading alternative investment platform for independent financial advisors. The CAIS platform powers the pre-trade, trade, and post-trade lifecycle of alternative investments providing financial advisors and alternative asset managers a single operating system for scale and efficiency.
CAIS serves over 2,000 wealth management firms that support more than 50,000 financial advisors who oversee approximately $6 trillion in end-client assets. Founded in 2009, CAIS is headquartered in New York City with offices in Austin and London.
We are seeking an enthusiastic and collaborative Marketing Associate to help drive the growth and evolution of the CAIS Advisors brand and business. In this role, you will develop and execute marketing strategies that enhance engagement with financial advisors and asset managers. You will gain deep expertise in alternative investments while translating complex concepts into clear, actionable insights for internal and external stakeholders. This position offers a unique opportunity to work closely with our Distribution, Investments, and Legal & Compliance teams, developing subject matter expertise and ensuring marketing efforts align with business objectives. Additionally, you will collaborate with the broader CAIS Marketing team to create and execute campaigns that amplify CAIS’ impact in the alternative investment space.

Responsibilities:

Strategic Planning & Execution

  • Develop and implement tailored product marketing strategies to support the launch and positioning of alternative investment solutions.
  • Conduct market research and competitive analysis to refine messaging and improve advisor engagement.
  • Maintain and update marketing strategy documents to ensure alignment with evolving business objectives.

Marketing Content & Campaigns

  • Create and manage marketing collateral, including fund-related announcements, campaign materials, and educational content for advisors.
  • Support the development of webinar and video scripts, ensuring messaging aligns with CAIS’ brand and industry trends.
  • Collaborate with internal teams to execute digital marketing campaigns, leveraging email, social media, and other distribution channels.

Cross-Functional Collaboration

  • Partner closely with Distribution, Investments, and Legal & Compliance teams to ensure marketing initiatives align with product and regulatory strategy and requirements.
  • Work collaboratively with internal stakeholders to streamline content development, approvals, and distribution.

Relationship & Stakeholder Management

  • Build and maintain strong relationships with third-party asset managers to facilitate marketing collaboration.
  • Serve as a liaison between marketing and key internal departments to ensure consistent messaging and alignment across initiatives.

Qualifications:

  • Bachelor’s degree required, preferably in Marketing, Communications, Business Administration, or a relevant field
  • 3+ years of product marketing or segment marketing preferred
  • Excellent verbal and written communications skills are essential with familiarity with the financial services industry, and a willingness to gain a clear understanding of industry terms and prevailing trends as well as the operations business
  • Knowledge and experience marketing alternative investments and knowledge of alternative asset classes and the alternative investment ecosystem, including pre-trade, trade and post-trade
  • Understanding of independent wealth management space preferred
  • Understanding of digital marketing concepts, best practices, and content standards
  • Experience coordinating multiple competing priorities in a fast-paced environment with cross-functional teams.


CAIS is consistently recognized as a Best Place to Work, and our culture is at the heart of our success. We are committed to fostering an inclusive environment where employees can be their most authentic selves and feel inspired and supported to bring their voice forward to drive community, growth, and innovation. We are an equal opportunity employer, and do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law.  Learn more about our culture, benefits, and people at https://www.caisgroup.com/our-company/careers.   

CAIS’ compensation package includes a market competitive salary, a performance bonus, and exceptional benefits. If you are located in New York, New York, the base salary range for this role is $80,000 - $110,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location.   

CAIS offers a comprehensive benefits package that includes generously subsidized healthcare with 100% employer paid dental and vision insurance, an employer matched retirement plan, wellness programs, and flexible PTO and generous parental leave. Additionally, CAIS offers a hybrid in-office model. For more information on our benefits and career opportunities, please visit our website: https://www.caisgroup.com/our-company/careers.  

What the Team is Saying

Sanjam
Mark
Elisandra
Adam
Heaven-Leigh
The Company
HQ: New York, NY
341 Employees
Hybrid Workplace
Year Founded: 2009

What We Do

CAIS is the leading alternative investment platform for independent financial advisors. The CAIS platform powers the pre-trade, trade, and post-trade lifecycle of alternative investments providing financial advisors and alternative asset managers a single operating system for scale and efficiency.

CAIS serves over 2,000 wealth management firms that support more than 50,000 financial advisors who oversee approximately $6 trillion in end-client assets. Founded in 2009, CAIS is headquartered in New York City with offices in Austin and London.

CAIS continues to be recognized for its innovation and leadership including awards for Alternative Investment Firm of the Year by Wealth Solutions Report, WealthTech100 List by Fintech Global, Great Places to Work by Fortune, Best RIA Platform by SPi, Best Alternative Investments Solution by Finovate, and many others.

For more information about CAIS, please visit www.caisgroup.com.

Why Work With Us

As CAIS continues to grow and develop award-winning technology, we need true agents of change to join our growing team. CAIS has opportunities for every skillset—from interns to directors. If you’re looking for a transformative, welcoming culture in which personal success is supported, consider joining our team.

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CAIS Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
HQNew York, NY
Austin, TX
London, GB
Red Bank, NJ
Learn more

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