Marketing Assistant - Cloud Services

HSO Cloud Services Marketing Assistant  

About HSO Enterprise Solutions Ltd 

HSO Enterprise Solutions is a fast-growing subsidiary of the wider HSO Group. HSO were founded in the Netherlands (in Veenendaal) in 1987 and established in the UK in 2010. The HSO Group now employs more than 2500 people across Europe, North America and Asia. 

HSO is a Microsoft dedicated partner, and has been for more than 30-years. And is one of only a handful of partners to attain all 6 of Microsoft’s designation awards. As a Business Integrator, our unique project methodology, processes, and implementation templates are what set us apart from the competition. 

As a long-standing member of the elite Microsoft Dynamics Inner Circle, HSO is recognised among the top 1% of Microsoft partners worldwide.  

We work with companies of all different sizes and stages of maturity, from established blue-chip, global organisations to younger, high growth businesses. We also work across multiple industries including retail, Wholesale & Distribution, Manufacturing, Professional Services, and Public Sector. Our industry focus and expertise in these markets is key to our success and the success of our customers.  

On the back of our long history of success, HSO’s ambition is to: 

• Be the first choice for fast growing or larger businesses who are seeking to deploy Microsoft technologies in multiple locations 

• Be the first choice for all Cloud based Microsoft products 

• Be acknowledged as the foremost expert and customer-service orientated company in our market 

• Be seen as a long-term partner that customers enjoy working with 

• Continue delivering improved customer business results 

Key Microsoft Partner Worldwide 

HSO is one of Microsoft’s leading partners and we are fully committed to working with Microsoft at all levels, from working closely with the development group in Redmond to client-specific engagement at a local level.  We are a member of the Microsoft Inner Circle and Presidents Club, and we are extremely proud of our strong relationships with Microsoft in Europe, Asia, US and the UK. 

Products and Services 

As a leading Microsoft partner, HSO uses the power of the Microsoft technology stack to deliver innovative solutions for our clients. Building upon the foundation of Dynamics 365, we integrate with other key Microsoft services such as Azure, Power Platform, and AI to create tailored solutions that address the unique needs of various industries. Our industry-specific solutions and innovative add-in modules enhance the capabilities of Dynamics 365, providing a comprehensive and integrated experience. Combined with our award-winning Excellerate methodology (recognized by Gartner), HSO consistently delivers high-quality, tailored solutions that maximise the value of our clients' investments in the Microsoft Cloud. 

Great place to work 

HSO hires the brightest minds in technology so our customers don’t have to. And to lay the foundations for delivering great work, HSO has created a working environment that allows our staff to thrive and to fulfil their potential. Proof of this is  in 2019, 2020, 2021, 2022, and 2023 HSO was nominated as one of the best large companies to work for. Happy and fulfilled staff deliver great projects to satisfied customers. 

You will be part of a team of smart, engaging, customer-centric professionals and be given the opportunity to grow and take on new challenges, and to balance personal life with professional growth in an environment that rewards creativity and problem solving. You will also be encouraged to develop a sound knowledge of the markets we serve, because this is a fundamental part of what gives HSO its competitive advantage and what delivers value to our customers.   

In addition to a competitive salary and growing list of benefits, your role will offer you the opportunity for career development and personal growth. 

This exciting role reports to the Head of Cloud Services & Strategic Alliance Marketing and is pivotal in driving market awareness and lead generation for HSO's Cloud Services offerings. As the Cloud Services Marketing Assistant, you will be responsible for: 

Support pipeline generation:  

• Achieve ambitious lead generation and pipeline targets to support revenue growth across HSO's Cloud Services portfolio. 

Market positioning and differentiation:  

• Develop and execute a go-to-market plan that positions HSO as the preferred partner for Microsoft Cloud solutions within our target markets. 

• Ensure strong brand visibility and thought leadership in Microsoft Cloud solutions. 

• Clearly articulate the value proposition of HSO's Cloud Services to customers, prospects, and partners, highlighting the business benefits gained through our solutions and services. 

 Build credibility and relationships:  

• Enhance HSO's credibility and reputation within the industry through targeted marketing campaigns. 

• Cultivate strong relationships with key stakeholders, including internal teams, third-party agencies, partners, prospects, and customers. 

Content creation and communication:  

• Develop and execute compelling content strategies, including website content, blogs, case studies, white papers, presentations, and social media campaigns. 

• Ensure consistent messaging across all marketing channels to reinforce HSO's brand identity and values. 

Innovation and creativity:  

• Explore and implement innovative marketing tactics to reach target audiences and drive engagement. 

• Stay abreast of Microsoft technology and industry trends. 

The ideal candidate  

We are looking for a marketing professional who can work at pace; be innovative and creative; self-sufficient and credible talking with internal stakeholders, third party agencies, partners, prospects and customers. You must be able to blend the marketing mix, and apply it in a way that differentiates HSO.. 

Experience 

• 5+ years B2B marketing experience within the IT sector.  

• Solid background in building, maintaining and developing marketing contact lists using a CRM system. Knowledge of Microsoft Dynamics 365 (CRM) would be an advantage. 

• Experience of social media and digital marketing techniques. 

• Experience of working with third party agencies, e.g.  Creative, Telemarketing, Exhibition organisers. 

• Experience of partner co-op marketing would be an advantage. 

• Experience in organising events and exhibitions. 

• Proficient using Microsoft Office applications (Word, Excel, PowerPoint, Outlook, Sharepoint, OneNote, Teams) 

• Solid understanding of the marketing mix and in tying this to ROI. 

Personal skills 

• A hard worker who takes personal pride in what they deliver. 

• Excellent organisational and communication skills. 

• Self-starter with confidence to work on assignments independently.  

• Able to establish good working relationships with internal staff at all levels as well as third party agencies and partners. 

• Able to prioritise and work to deadlines. 

Responsibilities 

• Work with the Head of Cloud Services & Strategic Alliance Marketing, the marketing team and key internal stakeholders to define and execute a Cloud Services marketing plan, with clearly defined objectives and targets. 

• Develop and execute lead generation marketing campaigns to deliver the agreed targets for marketing qualified leads and sales pipeline. 

• Network and build strong relationships with a range of external stakeholders including customers, suppliers and partners. 

• Maintain and develop marketing contact lists. 

• Segment and define target audiences and messaging for each campaign. 

• Organise and attend a range of events such as exhibitions, events, webinars and advisory boards. 

• Organise and attend internal social events and corporate hospitality events for customers and partners. 

• Work with the Digital Marketing team and subject matter experts to collate, develop and produce relevant documentation for the web, social media, whitepapers, newsletters, e-blasts and sales collateral. 

• Work with third party agencies to plan and deliver events. 

• Develop automated email marketing programs. 

• Provide input, support and monitor our external telemarking agency. 

• Work with the EMEA and US marketing teams on corporate initiatives and events. 

• Use the internal Microsoft Dynamics CRM system to maintain leads and opportunities.  

• Track the success of marketing campaigns. 

Salary:

We offer a competitive, market-aligned salary, that reflects the skills and experience of each candidate. Our commitment to providing a fair and equitable salary ensures we attract and retain top talent in our industry. The salary package will be discussed during the interview process and will be based on current market benchmarks for similar roles, as well as the individual’s qualifications and experience.

In addition to base salary, eligible employees have the opportunity to earn performance-based bonuses and participate in our benefits programs.

Benefits:

Paid Holidays

Pension

Healthcare

Dental

Life Insurance

Tonic Wellbeing

HSO Perkz

Flexible working when required and agreed