Job Title
Marketing and Insights Manager
Job Description
About The Position:
Dotdash Meredith is seeking a Marketing and Insights Manager to support the growth of our Apple News and Commerce businesses. In this role, you will be responsible for monitoring marketing performance, analyzing competitor and industry trends, and identifying key business insights. You will collaborate with Finance Analysts to refine content strategies that maximize user engagement and ROI. You will also work closely with the Digital Marketing Managers on the Commerce Platforms team. This role involves understanding user behavior, content performance metrics, promotional levers, and market trends to ensure our content is discoverable and meets the needs of our audience.
Key Responsibilities:
-
Performance Monitoring & Optimization
-
Monitor day-to-day performance, identifying trends, concerns, and areas for improvement.
-
Conduct A/B testing on content variations to determine the most effective formats, headlines, and layouts.
-
Work closely with analysts on the finance team to assess new opportunities, ROI, and implement data-driven content strategies.
-
Partner with the Digital Marketing Managers to analyze campaigns and provide insights to stakeholders.
-
-
Reporting & Data Analysis
-
Maintain and create new reports to support the business, ensuring key metrics are tracked and insights are actionable.
-
Develop dashboards and automated reporting tools to provide real-time performance updates.
-
Deliver regular reports and updates on marketing KPIs, campaign effectiveness, and audience insights to leadership and other stakeholders.
-
Communicate and document optimization strategies, test results, and best practices for future reference.
-
-
Market & Competitor Analysis:
-
Stay informed on industry trends and competitor strategies to uncover opportunities for content optimization and promotional enhancements.
-
Develop and maintain competitor dashboards to provide actionable insights, sharing them with brands and the research team.
-
This position is hybrid in-office (Des Moines), with the ability to work remotely for up to two days per week. There is some night/weekend coverage during tentpole/holiday shopping events.
About The Team:
The Commerce Platforms team is within the Transactional Department. We are a hybrid team in the Des Moines, IA office consisting of around 5 team members. Our main focus is on the Apple News business with additional attention to growing other off-platform distribution of our content.
About The Positions Contributions:
40% Ongoing reporting and analysis. Working closely with the Finance Analysts, Digital Marketing Managers, and Brands to implement/refine tests and strategies.
40% Ad hoc projects/analysis
10% Monitoring of competitor and industry trends
10% Other
The Role’s Minimum Qualifications and Job Requirements
Education:
-
Four-year degree in Business, Marketing, or a related subject.
Experience:
-
4+ years of experience in marketing strategy, data analytics, or performance marketing.
Specific Knowledge, Skills, Certifications and Abilities:
-
Strong analytical skills with experience using tools like Google Analytics, Looker, or similar.
-
Proficient in Excel or Google Sheets.
-
Experience with content optimization techniques.
-
Proven ability to interpret data and translate it into actionable insights.
-
Strong written and verbal communication skills.
-
Ability to work independently and manage multiple projects simultaneously.
% Travel Required (Approximate): 0-5%
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
#NMG#
Top Skills
What the Team is Saying
What We Do
Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
Why Work With Us
Dotdash Meredith has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.
Gallery
Dotdash Meredith Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
