Marketing Analytics Lead

WHO WE ARE 🌍

Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram.

Trusted by over 1 million brands in 170+ countries, we're an official Meta Business Partner, backed by top investors, including Bessemer Venture Partners.

With 250+ teammates across international offices in Austin, Barcelona, Yerevan, São Paulo, and Amsterdam — Manychat helps businesses across the globe improve their ROI and grow faster.

WHO WE'RE LOOKING FOR 🌟

The Marketing Analytics Lead plays a crucial role in driving our marketing efforts, and in connecting the Marketing team with Manychat’s Analytics and Data organization. In this role, you will lead a small team of Marketing Analysts and become a member of the Analytics leadership team, reporting to the Head of Analytics. You are also a strategic partner to the CMO and the Marketing leadership, collaborating closely to drive decisions and to align analytics priorities with business goals.

The ideal candidate has at least 8 years of experience working in Analytics or a similar area. Of that, at least 3 years of hands-on experience in Marketing Analytics, preferably in a SaaS product, and at least 2 years of management experience. Demonstrable experience working closely with senior leadership is highly desirable.

The candidate should also be able to work independently with their team and partners, setting goals, managing resourcing and progress, and making decisions. They should feel comfortable operating in uncertainty and ambiguity.

WHAT YOUʼLL DO 🚀

• Hire, nurture, and guide a small team of Marketing Analysts while fostering a culture of collaboration and innovation.
• Evolve the Marketing Analytics function, build the team, set processes, and drive culture.  
• Partner up with the Marketing leadership to guide and advise on tactical and strategic decisions. 
• Drive the marketing data and analytics roadmap, including capability and infrastructure investments.
• Run ad-hoc analyses, build valuable dashboards, and surface insights. 
• Develop or improve key capabilities in the Marketing domain, including attribution, incremental testing, tracking, LTV, and forecasting. 
• Drive a data-informed decision making culture in the Marketing domain, and beyond.
• Manage and guide cross-functional projects
• Think beyond the day-to-day, taking a mid- to long-term view of the business, and translating it into concrete plans and actions.

TO BE SUCCESSFUL IN THIS ROLE 💥

• 8+ years of relevant experience. Including 3+ years of hands-on experience in Marketing Analytics and 2+ years of people management.
• Ability to manage and influence senior stakeholders, including the CMO’s team and leadership.
• Strong experience working with SQL on large data sets, and with BI tools. Experience with Python, R, and/or Git is a plus. 
• Experience employing statistical and causal inference techniques to drive real world impact. 
• Good technical understanding of Marketing technology, and experience in collaboration with engineering teams.  
• Excellent people management skills.  
• Ability to drive initiatives independently.
• Comfortable providing actionable feedback and navigating high-level discussions.
• Excellent communication skills, both written and verbal, allow you to convey complex findings in a clear and concise manner.
• Experience working in SaaS and/or scale up companies is a plus. 

WHAT WE OFFER 🤗

Here’s how we care about your growth, well-being, and comfort:

• Annual professional development reimbursement.
• Generous time-off policy to balance your work and life.
• Comprehensive medical, dental, and vision coverage for you and your dependents.
• Hybrid format to split your time between the comforts of home and collaborative WeWork spaces.

Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.