Marketing Analytics Manager

About This Role

Strava is the app for active people. With over 150 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, Strava’s got you covered. Find your crew, crush your milestones, and keep moving forward. Start your journey with Strava today.

Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

We are looking for a hands-on manager for our marketing analytics team that can split their time equally between team leadership and individual contributions. You will collaborate with marketers, product managers, engineers, and researchers to accelerate learning, make data-informed decisions and define data-inspired solutions to fuel the growth of Strava’s platform. This role reports to the head of data and partners tightly with cross-functional stakeholders throughout the company.

We follow a flexible hybrid model that generally translates to around half your time on-site in our San Francisco office —roughly three days per week.

What You’ll Do:

• Lead a team of data analysts to support the diverse needs of a global marketing organization
• Drive strategic analytics initiatives to improve the efficiency and impact of the growth of Strava’s community and subscription product
• Establish a learning agenda to create a foundation for robust marketing and product strategies
• Partner with product and marketing teams to design and interpret A/B tests to drive explainable subscription and user retention outcomes
• Collaborate with the broader data community at Strava (Data Science, Machine Learning, Data Platform, etc) to collectively improve our technological craftsmanship

You Will Be Successful Here By:

• Applying your quantitative skillset and background in paid media to be a hands-on collaborator with our Growth Marketing team
• Thinking about scalability, building reusable data sets, and designing self-service tools to empower your collaborators to learn along with you
• Not being afraid to ask questions, learn, share and iterate on ways of working, your business area, and analytics capabilities

What You’ll Bring to the Team:

• You have 5+ years of full-time experience in analytics, data science, or other quantitative domains and have supported growth marketing teams
• You have 2+ years of experience leading high-functioning analytics teams
• You are highly proficient with SQL and have experience with Business Intelligence tools (e.g. Tableau)
• You have experience with using experimentation and other statistical methods to estimate incremental impact of marketing campaigns (e.g. time-series modeling, econometric methods)
• You have hands-on experience working with statistical programming languages (e.g. R, Python)
• You have an understanding of data pipeline concepts (e.g. ETL, scripting common analysis workflows)

Compensation Overview:

At Strava, we know our employees are the most important ingredient to our success, and our compensation and total rewards programs reflect that. We take a market-based approach to pay, and pay may vary depending on the department and your location. Salary ranges are categorized into one of three tiers based on a cost of labor index for that geographic area. We will determine the candidate’s starting pay based on job-related skills, experience, qualifications, work location, and market conditions. We may modify these ranges in the future. For more information, please contact your talent partner.

Compensation: $230,000 - $245,000. The base salary posted is within the compensation range for this role. This range reflects base pay only and does not include equity or benefits. Your recruiter can share more about the specific salary range for your location during the hiring process.

For more information on benefits, please click here.

Why Join Us?

Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals. 

Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.

When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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