Marketing Analytics Manager

Marketing Analytics Manager

Go Fish is on the lookout for a dynamic Marketing Analytics & Conversion Rate Optimization (CRO) Manager. We need a big data wizard who's not just adept at gathering and deciphering vast datasets but also an expert in guiding our team and clients towards effective strategies and solutions. Your role will be pivotal in implementing tools for new data collection, utilizing this data to inform critical decision-making, and comfortably navigating through various marketing channels to understand their interconnectedness through data.

Key Responsibilities:

• Primary Data Analysis Lead: You'll be the go-to data analyst for our clients, earning their trust and admiration to the point where they'll seek your insights on matters beyond the original scope. Your expertise in uncovering new information and aiding them in tracking marketing campaign progress will be invaluable.
• Service Offering Development: You'll spearhead the creation of new marketing analytics-based services and solutions. This includes ensuring accurate data capture, designing effective dashboards and reports, establishing best practices for data management, and building processes to effectively optimize conversion rate.
• Hands-On Tactician: Beyond managing marketing analytics, you'll dive deep into solving data collection challenges, analyzing complex data sets, and crafting useful reporting solutions, applying your hands-on expertise.

You should have some or all of the following attributes:

• Agency Experience: You should have a background in an agency setting, with exposure to multiple digital marketing areas, strategy formulation, and creating client deliverables.
• Problem-Solving Prowess: You're someone who relentlessly pursues solutions, especially in unfamiliar territories.
• Meticulous Attention to Detail: Precision in data capture testing is crucial for this role.
• Executive-Level Communication: Comfortable in explaining complex reports to management and executives.
• Analytical Acumen: Certification in Google Analytics, experience with large data sets, segmentation, and synthesizing diverse data points.
• Data Visualization Skills: Proficiency in tools like Looker, Tableau, or Power BI for creating impactful data visuals.
• Required Tool Expertise: Knowledge in SEO, PPC, and CRM tools is essential.
• Technical Know-How: A basic understanding of JavaScript for data collection in the digital realm.
• Familiarity with Analytics and CRO Tools: Experience with Looker Studio, Google Analytics 4, Google Tag Manager, Hot Jar, VWO.
• Certifications (Plus): Google Analytics, Google Ads, SQL.

This role is for someone who thrives in a multifaceted environment, balancing the nuances of marketing analytics with the practical aspects of CRO. If you're passionate about data and its power to transform marketing strategies, we'd love to have you on board!

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Guidelines for Your Application

What We Need: Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role. Don’t forget to mention your salary expectations.

Handling Attachments: Some platforms can be tricky. If limited to one file, combine your resume and cover letter. Bonus points for work samples — links in CVs or resumes are good, too!

The Weight of the Cover Letter: It’s more than just a formality – it’s our first introduction to you. Make it count. Without it, your application won't be reviewed.

Note on ‘Quick Apply’: This feature can sometimes miss essential details. Ensure all our requirements are met — incomplete applications won't progress.

Adherence to these guidelines is paramount.

Missing out will cost you a spot in the process. And then, we all miss out. And that bums us out. Don't bum us out. We value attention to detail, and this is your chance to show that off.

We appreciate the effort you put into your application and look forward to getting to know you better!

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Work Location

Our office is located in downtown Raleigh, NC. We offer a flexible, hybrid work schedule so that you can work from home, at a coffee shop, or meet with your team in person at our Raleigh office if you are local to Raleigh.

We are open to remote work in the U.S. (preferably EST) for the right candidate.
Benefits & Culture

We offer great health care benefits (with a significant portion paid by the company) and a flexible, balanced work schedule. With our trusting and flexible work culture comes responsibility, so you’ll need to be disciplined enough to get things done without someone watching over your shoulder. We are looking for someone to bring great ideas and work above and beyond our core hours of 8:00 to 4:00 each day when needed.

We are proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our community becomes more confident, creative, and productive when our team members can be authentic at work.