Marketing Analytics Lead (Remote - Fractional)

We are looking for a strategic and technically skilled Marketing Analytics Lead to drive scalable campaign data strategies and deliver impactful insights across global marketing initiatives for project-based work across our client portfolio. This role is ideal for a candidate with deep Salesforce expertise, a passion for data governance, and a proven track record of designing marketing data models that power attribution, performance reporting, and campaign effectiveness at scale.

As the subject matter expert aligned to a specific practice area, you will play a critical role in aligning marketing, sales, and operations teams around unified data structures, enabling consistent reporting and smarter business decisions.

Responsibilities:

Campaign Data Strategy & Hierarchy Design 

• Design and implement scalable campaign hierarchies, including parent/child structures, campaign member statuses, custom fields, and metadata to support attribution and global reporting.
• Lead the rationalization of legacy campaign structures, consolidating and redefining taxonomies for consistency and usability across regions and business units.
• Collaborate with RevOps, Marketing Ops, and Admins to define global campaign coding frameworks, naming conventions, and usage policies.
• Ensure campaign architecture aligns with broader marketing goals, attribution frameworks, and reporting needs.

Marketing Data Modeling & Analytics Enablement

• Create and maintain marketing data models that support multi-touch attribution, funnel analysis, lead lifecycle tracking, and campaign performance measurement.
• Develop and optimize reporting frameworks and dashboards using tools like Power BI, Salesforce Reports, Marketo, and Outreach.
• Translate strategic marketing objectives into operational KPIs, reporting requirements, and enablement plans for business users and analysts.
• Partner with data engineering teams to ensure data flows, integrations, and pipelines align with reporting and analytics needs.

Data Hygiene & Governance Best Practices

• Define and enforce data standardization practices including deduplication, enrichment, and field validation across campaign and lead/contact data.
• Lead initiatives around governance and compliance, ensuring campaign-related data adheres to naming conventions, metadata standards, and legal regulations.
• Act as a liaison between marketing, IT, and data engineering teams to ensure cross-platform data integrity and alignment.

Cross-Functional Collaboration & Change Management

• Facilitate collaboration between marketing, sales, and operations stakeholders to ensure cross-functional campaign taxonomies are both usable and effective.
• Lead workshops, training sessions, and documentation efforts to onboard users and increase adoption of new campaign models and tools.
• Serve as a key voice in change management efforts, helping stakeholders understand the value of governance, taxonomy, and scalable data models.
• Evangelize marketing analytics best practices across the organization, fostering a data-informed culture.

Required Qualifications:

• 6+ years of experience in marketing analytics, operations, or data strategy, with at least 3 years of hands-on Salesforce campaign experience.
• Expertise in Salesforce campaign architecture, including campaign hierarchies, statuses, custom fields, and member management.
• Proven ability to design global campaign frameworks that support attribution and reporting at scale.
• Experience working with tools such as Power BI, Marketo, Outreach, or equivalent.
• Strong understanding of data governance principles, including standardization, enrichment, and lifecycle policies.
• Demonstrated ability to lead cross-functional initiatives, align stakeholders, and manage change through documentation, training, and evangelism.
• Excellent verbal and written communication skills; able to bridge the gap between technical and non-technical audiences.

Preferred Qualifications:

• Experience with marketing automation and CRM ecosystems in complex B2B or enterprise environments.
• Familiarity with account-based marketing (ABM) and lead scoring models.
• Knowledge of privacy compliance frameworks (e.g., GDPR, CCPA) related to campaign and lead data.
• Prior experience with global campaign enablement or marketing transformation initiatives.
  

About RevOpsforce:

We are On-Demand, Technical RevOps Experts for Go-to-Market Teams.

RevOpsforce is a tech-enabled consulting firm redefining how B2B SaaS companies scale and optimize revenue operations. We eliminate inefficiencies, reduce costs, and accelerate execution by streamlining tech stacks, automating workflows, and integrating data for full go-to-market alignment. We don’t just advise—we execute, delivering hands-on solutions that drive real impact. Backed by a network of top-tier RevOps experts, we partner with high-growth companies to build scalable, efficient, and cost-effective revenue engines. If you're looking to work on cutting-edge projects that shape the future of RevOps, we’d love to have you on board.

Type: Contract, hourly 

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

www.revopsforce.com