Job Description:
Business Title: Marketing Analyst/ Lead Analyst / Market Insight Researcher
PRIMARY OBJECTIVE OF POSITION:
Responsible for developing and managing customer research projects to generate customer insights for multiple channels and business units
JOB RESPONSIBILITIES:
- Articulate research questions and recommend relevant data collection methods collaborating with internal teams
- Program online survey, test it rigorously and manage fielding to ensure data integrity using online survey platforms and external panels
- Cleanse and manage project data files to allow historical tracking and cross-BU comparison
- Develop insightful and high-quality reports to communicate actionable research findings to internal clients
- Manage data quality of various research projects and build/manage multiple in-house database to compile past and current research data
- Assist new product development research projects including questionnaire development, conjoint study programming and report creation
- Conduct diverse data related tasks such as data acquisition, preparation, synthesis and analysis using both primary and secondary data
- Provide support at various steps of large scale team projects including quality assurance of survey programming, data collection, comment coding and report production
- Get involved in other research efforts by providing qualitative research summaries from customer interviews and observational studies
- Contribute to establishing Market Intelligence and Analytics team’s best-practices and standard work
- May be required to perform additional duties as assigned.
JOB CRITERIA:
EDUCATION & EXPERIENCE:
- Minimum 7+ years of marketing research project development, survey programming, data quality management and reporting (required)
- Minimum 7+ years in global marketing research agencies (preferred)
- Experiences in designing and execution of primary research projects including questionnaire writing, online survey programming using tools such as Qualtrics and QuestionPro, data analysis (required)
- Expertise in Microsoft Excel and PowerPoint for visualization (required)
- Experiences in synthesizing data into actionable information and related implications (preferred)
KNOWLEDGE, SKILLS & ABILITIES:
- Knowledge of scoping, designing and execution of primary research projects
- Proficiency in various primary research tools including online survey program (e.g. Qualtrics, QuestionPro, etc.)
- Knowledge of collection and analysis of complex data sets
- Proficiency in Microsoft Word, Excel and PowerPoint
- Knowledge in synthesizing data into actionable information and related implications
- Knowledge of online data collection/ desktop research
- Experiences in customer satisfaction research is a plus
- Demonstrated Project Management skills to:
- Develop realistic plans, action steps, and timetables for projects and assignments
- Coordinate work with other groups (other depts. and agencies/contractors, peers)
- Handle multiple projects and competing priorities
- Track and prioritize projects, documenting projects via an established traffic report
- Keep others up to date with information
- Skilled at effective communications at both technical and leadership levels. Skills must include good interpersonal skills, as well as written and verbal communication skills, and ability to understand information and ideas as presented.
- Skill in developing and delivering effective presentations
- Skill in conflict resolution including the ability to address difference of opinions or facts and use the most appropriate method to reach an effective solution
- Ability to build and maintain effective work relationships, both internal and external, and establish credibility with business partners
- Ability to adapt to rapidly changing business circumstances; must be able to thrive in a constantly changing business environment
Employee Core Values: All employees must adhere to the following core values: high performance, respect, integrity, candor, engaged leadership and accountability.
Importance, Priority and Accountability of each Job
- Importance 1, Priority1, Customer survey project development, programming and managing -> 50%
- Importance 2, Priority 2, Data quality management, analysis and reporting ->40%.
- Importance 3 , Priority 3, Processes, tools, training- Priority 3 -> 10%
Equal Opportunity Employer
Pentair is an Equal Opportunity Employer. With our expanding global presence, cross-cultural insight and competence are essential for our ongoing success. We believe that a diverse workforce contributes different perspectives and creative ideas that enable us to continue to improve every day.
Top Skills
What We Do
At Pentair, we help the world sustainably move, improve and enjoy water, life’s most essential resource. From our residential and business water solutions, to industrial water management and everything in between, Pentair is focused on smart, sustainable water solutions that help our planet and people thrive.
Pentair had revenue in 2023 of approximately $4.1 billion, and trades under the ticker symbol PNR. With approximately 10,500 global employees serving customers in more than 150 countries, we work to help improve lives and the environment around the world. To learn more, visit Pentair.com
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