About THG
We’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.
We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.
Job Title: Performance Marketing Analyst
Reporting to: Head of Data
Company: Myprotein
Location: THG HQ (WA15 0AF) Office based 5 days per week
About THG Nutrition & Wellness:
THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear.
We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive us through every day.
Why be a Performance Marketing Analyst at THG?
At THG, We are now recruiting an exciting new position for a Data Analyst to join our Nutrition Data Team to take a lead on Performance Marketing analytics.You will be responsible for driving actionable business insights through performance marketing data whilst managing data driven projects across our marketing teams.
As a Performance Marketing Analyst you’ll:
- Promote a data-driven culture across all levels of the organization, from recent hires to senior directors, to drive business strategy through effective use of data.
- Use SQL and BigQuery to query internal databases for projects ranging from ad-hoc analysis to building automated reporting pipelines.
- Collaborate with the internal marketing team to proactively identify opportunities for optimizing and efficiently utilizing the marketing budget.
- Oversee the performance marketing budget by reporting on spend usage and effectiveness, while using data to challenge and refine the spend mix at both micro and macro levels.
- Serve as the Nutrition Data lead, contributing to alternative measurement initiatives such as Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA).
- Support the automatic tracking of marketing performance, enabling an iterative test-and-learn approach across marketing channels.
- Manage stakeholder expectations by delivering clear, concise insights and maintaining effective communication.
What skills and experience do I need for this role?
- Collaborative Mindset: Ability to work effectively across teams, fostering an approachable and supportive environment.
- Passion for Data: A genuine enthusiasm for data, with the drive to champion its use across the organization.
- Adaptable and Analytical: Highly flexible and analytical, able to manage multiple priorities in a dynamic, fast-paced environment.
- Performance Marketing Knowledge: Familiarity with performance marketing channels and their operational dynamics.
- Required Technical Skills: Proficiency in SQL, BigQuery, Excel, and basic Python.
- Desired Technical Skills: Experience with visualization tools such as Power BI or Tableau (preferred).
- Soft Skills: Expertise in visualizing data to effectively "tell the story" behind the numbers.
What’s in it for me?
Career Development
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12-months.
Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our in-house CBT therapist.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
We are an equal opportunities employer.
We’re committed to creating a diverse and inclusive workplace that allows everyone to thrive, and strongly encourage all candidates from all backgrounds and identities to apply.
Please email [email protected] if you require any additional support or need to make any adjustments to our recruitment process. You don’t need to disclose your disability or condition, you just need to let us know what support you need or changes you need to make. If you’re not sure, we can work with you to explore the available options.
#LI-ONSITE
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Top Skills
What We Do
THG (www.thg.com) is a vertically integrated, digital-first consumer brands group, retailing its own brands predominantly in beauty and nutrition, plus third-party brands, via its proprietary, end-to-end, e-commerce technology, infrastructure and brand-building platform (THG Ingenuity) to an online and global customer base.
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