TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.
KCEN KAGS TV, the NBC affiliates in Waco and Bryan College Station, TX are seeking an accomplished sales leader to spearhead operations in Central Texas. The Market Sales Manager will formulate, direct, and implement the station’s sales strategy to meet or surpass annual budget goals, fostering revenue growth across linear, streaming, and digital platforms. Additionally, the Market Sales Manager is also responsible for cultivating a high-performing sales team, empowering staff, and securing alignment to ensure the effective execution of KCEN KAGS's sales strategy.
This position is also eligible for the Company's bonus plan(s).
Responsibilities:
- Build the sales strategy to achieve or exceed the station’s revenue goals.
- Recruit, develop, retain, and supervise an elite, and highly performing sales team.
- Price and manage inventory to meet and exceed budget goals with accurate forecasting.
- Work collaboratively with all station’s department heads and the General Manager to create incremental revenue opportunities and ensure a smooth experience for clients from order to implementation of their marketing campaigns.
- Collaborate with centralized marketing and news leaders on ratings, estimates, and projections to optimize value.
- Gain an understanding of the market and the business opportunities available to grow market share in each revenue stream by leveraging TEGNA’s resources.
- Develop strong relationships with local advertisers and agencies to grow business and develop new opportunities.
- Lead change effectively and embrace new product opportunities.
- Closely partner with TEGNA Sales to optimize opportunities with national and political accounts and grow shares.
- Regularly maintain various reports needed for station leadership and TEGNA Corporate leadership.
- Represent station in external sales and marketing-related industry functions.
- Travel on a regular basis and attend sales-related functions after business hours.
Requirements:
- 8 years of media sales experience with 2 to 4 years of experience in sales leadership role with a record of accomplishment of achieving or exceeding goals, political experience preferred.
- Demonstrate knowledge of marketing solutions spanning linear broadcast TV and digital solutions, including OTT/CTV.
- Established knowledge of political and national advertising sales cycle.
- Proven record of accomplishment of cultivating a strong performing team and building a positive and inclusive culture.
- Ability to effectively manage a large staff with various skill sets.
- Proficiency with CRM system, MS Office, Google Analytics, Wide Orbit Sales, Wide Orbit Traffic & Wide Orbit Analytics, Sharebuilder, ComScore, Matrix, Tableau, and qualitative data.
- Demonstrate the ability to think and lead strategically and be a proven problem solver and thought leader.
- Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management.
- Strong presenter and communicator with internal and external customers and partners.
- Ability to handle multiple tasks and projects effectively under deadline pressure and able to promptly adapt to changing priorities and goals.
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TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected]
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What We Do
As one of the most geographically diverse broadcasters in the U.S., TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across Twitter, Facebook and Instagram, TEGNA's stations have over 31 million social followers.
In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities. TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.
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