Market Development Manager - Sensors & Digital Engagement

Company Description

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at www.averydennison.com.

Job Description

The Sensors Market Development Manager is responsible, as a part of a team, for driving top line growth and developing new business opportunities utilizing a full suite of Avery Dennison RFID solutions and products. You will work closely with the Sales, Product Development, and Innovations teams to identify and evaluate opportunities that convert into new or incremental sales.

• Identify, assess, develop and manage new programs and new business opportunities for assigned products leading to successful commercialization efforts.

• Incorporate knowledge of the industry to partner with stakeholders to develop market right products, support materials and pricing recommendations across RFID, NFC and consumer experience solutions.

• Work with prospective customers to identify unmet needs, and present compelling solutions.

• Initiate, determine, and present ROI business case analysis.

• Stay abreast industry trends by attending trade shows, events and staying on top of market insights as well as global branding trends.

• Surface new ideas, products applications and solution to development teams

• Communicate and link key value propositions, differentiators to customer with the Avery Dennison solutions set

• Craft customized go-to-market strategies for regions and individual customers

• Develop long-term business opportunities.

• Develop and maintain working relationships with business partners at the customers’ organizations.

• Collaborate with other business units to evaluate volume, identify trends, ensure quality.

Qualifications

WHAT YOU WILL NEED TO BRING TO THE TEAM: 

Avery Dennison has a long history of being a market leader.  Your history is important to us. It should include the following: 

• Bachelor’s Degree in Marketing, Business or related field is required, a Master’s Degree is strongly preferred

• Deep knowledge and experience in Market Development, Business Development, or sales, with extensive expertise in the RFID industry

• Deep knowledge of the retail apparel and General Merchandise market required.

• Ability to develop go-to market strategy, as well as execute activities.

• 5+ years of experience in business development or sales, with expertise in the RFID industry.

• Detail oriented, project management and communication skills a must.

• Strong influencing skills and storytelling skills and ability to champion projects both cross functionally and vertically within the organization.

• Have a solid understanding of finance and ROI analysis.

• Demonstrated expertise in consultative solution selling
   
• Ability to work across broad, cross-functional teams
   
• Proven success in driving internal and external alignment
   
• Strong negotiation skills with key stakeholders and customers
   
• Experience in project or initiative management
   
• Ability to manage and track customer timelines effectively

• A demonstrated track record in developing and executing new business opportunities.

• Excellent interpersonal, written communications, and organizational skills.

• Ability to travel frequently. 50% +

Additional Information