Market Development Manager, Assays (Remote - Canada)

Posted 21 Hours Ago
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4 Locations
Remote
Senior level
Healthtech • Biotech
The Role
The Market Development Manager, Assays is responsible for developing and executing marketing strategies for lab solution assays, achieving annual revenue and profit targets, collaborating with account managers, and maintaining market knowledge. The role involves sales interactions with diverse customer levels, detailed planning for revenue growth, and participating in customer interactions at events and shows.
Summary Generated by Built In

Do you want to join us in helping to fight the world’s most threatening diseases and enabling access to care for more people around the world? At Siemens Healthineers, we pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
At Siemens Healthineers, we offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally.

Our Global Team:

We are a team of more than 72,000 highly dedicated employees across more than 70 countries passionately pushing the boundaries of what’s possible in healthcare to help improve people’s lives around the world. As a leader in the industry, we aspire to create better outcomes and experiences for patients no matter where they live or what health issues they are facing. Our portfolio, spanning from in-vitro and in-vivo diagnostics to image-guided therapy and innovative cancer care, is crucial for clinical decision-making and treatment pathways.

Our Culture:

We are part of an incredible community of scientists, clinicians, developers, researchers, professionals, and skilled specialists pushing the boundaries of what’s possible, to improve people’s lives around the world.  We embrace a culture of inclusivity in which the power and potential of every individual can be unleashed. We spark ideas that lead to positive impact and continued success.

The main objective of the Market Development Manager, Assays is to effectively develop and implement marketing strategies for Lab Solution assay and execute them in the field.  Evolve strategies over time using their market knowledge and feedback from account managers and our customers.  The Market Development Manager, Assays is accountable for hitting annual revenue and profit targets.  The Market Development Manager, Assays reports to the Director of Sales (dotting line to head of Marketing) and are ultimately a part of the NAM Sales and Marketing team. This is a remote role.

Responsibilities:

  • Working within an assigned territory to achieve RCO growth target including add assays.
  • Interacting & selling to all levels of customers in the specified target account (Laboratory Management, Biochemists, Laboratory Technologists, Medical Directors, etc.)
  • Preparing and delivering Assay product and solution technical presentations to hospital technical committee
  • In partnership with Inside Sales and SBA ensure accurate recording and maintenance of customer database and contract information through maintenance of CRM system
  • Interacting with Account Managers to create & update account plans for key opportunities as well as regional sales and funnel forecasts.
  • Collaborating with the entire Technical Applications, Account Managers and Inside Sales to sell our overall assay portfolio and add assays
  • Have input into creating annual planning of revenue and profit targets for the Management Target Agreement (MTA) cycle and then forecasting against the targets throughout the fiscal year
  • Launching new assays by leading a cross functional team (TAO, Sales, Service) to complete the SOP checklist and track against KPIs. 
  • Develop Key Opinion Leaders (KLOs) to lead the content creation for testimonials and case studies based on proven outcomes.
  • The key subject matter expert for their portfolio
  • Liaison with their US (marketing & Med Sci) and Business Line counterparts to ensure a standardized approach to the business where possible
  • Maintain market knowledge and monitor industry developments by following market changes via market research, sales calls and analysis of competitive information.
  • Participates in customer VIPs, Regional Meetings, and Trade Shows (customer interactions, presentations and instrument demonstrations)

Required Knowledge/Skills, Education, and Experience:

  • Bachelor’s Degree or similar degree relevant to Siemens business of medical technology
  • Extensive experience (> 5 yrs) and knowledge of the medical Diagnostics industry
  • Demonstrate a thorough understanding of business and strategic marketing
  • Detail-oriented, self-starter with strong organizational skills. This team player must be flexible, enthusiastic and possess an energetic personality. The ability to balance a process-driven approach while generating innovative ideas is imperative
  • Effective written and verbal communication skills, interpersonal skills, presentation skills and negotiating skills
  • Strong background in a customer focused environment. 
  • Effective time management and problem-solving skills since the job requirements encompass interaction with a large number of internal and external customers
  • Highly competent in computer applications
  • Fluency in English (oral and written)
  • Travel approximately 40%

Preferred Knowledge/Skills, Education, and Experience:

  • Marketing experience in the diagnostics industry is a definite asset
  • Bilingualism English / French language: The successful candidate for this position must be bilingual. Fluency in French and English (verbal and written) is required to perform the duties and responsibilities of the position for the following reason(s):
  • The role requires interacting with English-speaking customers and suppliers across Canada and/or internationally;
  • The role requires regular interactions with Siemens colleagues based outside of Quebec, nationally and internationally;
  • The role requires using software or technology that is available only in English;

At Siemens Healthineers, we value those who dedicate their energy and passion to a greater cause. Our people make us unique as an employer in the med-tech industry. What unites and motivates our global team is the inspiration of our common purpose:  To innovate for healthcare, building on our remarkable legacy of pioneering ideas that translate into even better healthcare products and services. We recognize that taking ownership of our work allows both us and the company to grow. We offer you a flexible and dynamic environment and the space to move beyond your comfort zone to grow both personally and professionally. 

Beware of Job Scams:

Please beware of potentially fraudulent job postings or suspicious recruiting activity by persons that are currently posing as Siemens Healthineers recruiters/employees. These scammers may attempt to collect your confidential personal or financial information. If you are concerned that an offer of employment with Siemens Healthineers might be a scam or that the recruiter is not legitimate, please verify by searching for the posting on the Siemens Healthineers Career Site.

As an equal-opportunity employer we are happy to consider applications from individuals with disabilities.

Top Skills

CRM
The Company
HQ: Palo Alto, CA
10,000 Employees
On-site Workplace

What We Do

At Varian, a Siemens Healthineers company, we envision a world without fear of cancer.

For more than 70 years, we have developed, built and delivered innovative cancer care technologies and solutions for our clinical partners around the globe to help them treat millions of patients each year. With an Intelligent Cancer Care approach, we are harnessing advanced technologies like artificial intelligence, machine learning and data analytics to enhance cancer treatment and expand access to care. Our 10,000 employees across 70 locations keep the patient and our clinical partners at the center of our thinking as we power new victories in cancer care. Because, for cancer patients everywhere, their fight is our fight.

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