Market Development Analyst

Created by hospitality operators for hospitality operators, Avero is the trusted technology partner for the hospitality industry. We empower 40,000+ hospitality professionals with the answers they need to transform their businesses and their lives, getting them out of the back office and into the kitchen with their staff, onto the floor with their guests, and at home with their families.

Avero is looking for a Market Development Analyst who will be responsible for facilitating the development of leads by conducting market research and generation for the sales team across all new and existing customers. Primary responsibilities will include identifying and developing business opportunities within the market, developing a pipeline and strategies with the sales and revenue team to gain a better position for opportunities, and identifying customer needs for existing markets. This is a 100% remote role reporting to Avero’s Digital Strategy Manager. 

What You'll Do

• Identify and research potential target hotels, restaurants, and clients and create a detailed profile that includes key information and your preliminary assessment by utilizing online resources (LinkedIn, Industry Databases and social media.)
• Assist in cleaning up and enhancing prospect data within CRM to ensure accurate and actionable information for outreach.
• Develop a framework to assess the potential value of leads, identify any potential red flags.
• Clean up former leads in existing pipeline.
• Analyze the effectiveness of acquisition efforts, report on key metrics, and suggest optimizations. 
• Track and analyze sales activity, including leads generated, meetings conducted, conversations and deals closed to help understand target customers and improve lead generation.
• Prepare reports on market trends, competitive activity, and the effectiveness of sales and marketing campaigns and provide recommendations to improve sales and marketing strategies.
• Conduct industry specific and niche market research to understand their current marketing efforts, target audience, and potential pain points.
• Identify potential opportunities within specific niches (e.g., boutique hotels, luxury resorts, fine dining, casual dining). 
• Identify former customers/segments we should re-engage 
• Collaborate with sales/marketing team top run campaigns for successful outreach and by providing valuable insights and data to inform the company's sales and marketing and lead strategies. 
• Prepare concise and informative reports on lead generation activities, including key findings, challenges, and recommendations. 

Who You Are

• You are enthusiastic about marketing; seeks to achieve extraordinary results through tenacious and creative problem solving.
• You have a passion and love for all things restaurants, hotels & resorts
• You are collaborative, solution-oriented, results-oriented and exercise good judgement in prioritizing workload.
• Assertive but empathetic in nature; able to drive customers toward strategic goals through a combination of persuasion and rapport.
• Thrives in fast based, team centric atmosphere and is adaptable in nature; has exceptional multi-tasking abilities and organization skills and the ability to work autonomously.
• You are analytical and data-driven, with a focus on a business metrics and proactively identifying trends.

What You'll Need

• 2+ years of experience in a marketing analyst role, preferably in the hospitality SaaS company industry.
• Knowledge and enthusiasm of the hospitality industry preferred, vertical specialization a plus (Hotels, Restaurants, and Casinos)
• Strong communication and interpersonal skills (written and verbal) 
• Excellent listening and presentation skills with experience presenting to C-Level and technology leaders.
• Strong research and analytical skills .
• Proficiency in CRM software (e.g., Salesforce, HubSpot).
• Excellent organizational and time-management skills.

Why You'll Love Working Here

• Competitive compensation, coupled with an emphasis on work/life balance.
• Employer-sponsored benefits package including Health, Dental and Vision insurance.
• We are a remote employer!
• Health Savings Account with contributions from Avero quarterly!
• Medical and Dependent Care Flexible Spending Accounts
• Company Paid Disability, Life Insurance and AD&D
• Commuter Benefits (for those in NYC!)
• 401k and Company Match
• Parental Leave
• ClassPass Discounts
• Equity in the company – all employees have a stake in our growth!

Disclaimers

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of employees so classified. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

For Colorado* based candidates - The range of our base salary cash compensation for this role for candidates living in Colorado is between $52,000 and $57,000. Final offers are determined using multiple factors including experience and level of expertise. We also offer a full robust benefits package. Because Avero's base compensation is driven by location, we will be happy to discuss a salary range for other locations during the interview process.

Please note that we are only able to hire permanent residents (green card holders) or U.S. citizens at this time.

Avero is an equal opportunity employer. We embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. If this role would make you excited to come to work every day, please apply! We look forward to connecting.