Marcom

Posted 3 Days Ago
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Hod Hasharon
Software
The Role
Marketing Communications Manager responsible for executing marketing strategies, managing online and offline communications, building brand awareness, promoting products/services, managing marketing materials, events, budget, PR activities, and social media presence.
Summary Generated by Built In

Marketing Communications Manager (Marcom)

Esko- AVT developing multidisciplinary systems based on Machine Vision and Image Processing. We are looking for an experienced Marketing Communications Specialist to manage our online and offline communication with clients and increase brand awareness.

In your role, you will be responsible for executing the company’s strategy, new product released and innovations into the relevant markets. You will build and distribute promotional material, manage exhibitions and events, manage the company website, respond to customers’ queries and comments on social media and networking during marketing events. If you have experience in identifying and building long-term relationships with target audiences, we’d like to meet you.

Ultimately, you will act as our brand’s voice to impress our customers and attract new clients.

Responsibilities

  • Promote our products and services during events

  • Coordinate the design of promotional material and distribute in online and offline channels

  • Advertise our company and products/services on various media

  • Responsible for all marketing materials, including content writing – brochures, white papers

  • Manage the company website

  • Manage AVT events worldwide – exhibitions, open houses, industry events, sales meeting

  • Hold and manage the marketing/marcom) budget

  • Manage PR-related activities and deliverables – PRs, customer stories, etc

  • Craft and send regular newsletters with company updates

  • Track ROI for marketing campaigns

  • Join social media groups and professional platforms to discuss industry-related topics

  • Monitor corporate website and social media pages and address clients’ queries

  • Network with industry experts and potential clients to drive brand awareness

  • Gather customer feedback to inform sales and product teams

Requirements and skills

  • Proven work experience as a Marketing Communications Specialist or similar role

  • Familiarity with B2B advertising campaigns

  • Hands-on experience with web content management tools, like WordPress

  • Proficiency in MS Office and Salesforce

  • Digital – PPC/SEO, social media

  • Experience with marketing campaigns, webinars, and social media

  • Excellent verbal and written communication skills

  • Good presentation skills

  • BSc in Marketing, Communications, Public Relations or a relevant field

  • English – Fluent

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
If you’ve ever wondered what’s within you, there’s no better time to find out.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.

Top Skills

MS Office
Salesforce
The Company
Miamisburg, Ohio
1,654 Employees
On-site Workplace

What We Do

Packaging Simplified.
Esko helps its customers to make the best packaging for billions of consumers.

The Esko product portfolio supports and manages the packaging print processes
for brand owners, designers, premedia and trade shops, packaging manufacturers and converters.

PORTFOLIO

The Esko product portfolio supports and manages the packaging and print processes for brand owners, retailers, designers, premedia and trade shops, packaging manufacturers, and converters.

For 9 out of 10 retail packages, Esko solutions are used in packaging management, asset management, artwork creation, structural design, prepress, 3D visualization, flexo plate making, workflow automation, quality assurance, sample-making, palletization, supply chain collaboration and/or the production of signage and displays.

The Esko solutions consist of an extensive suite of software and two hardware product lines: CDI flexo computer-to-plate imagers and Kongsberg digital cutting systems, complemented with professional services, training and consultancy. More on https://www.esko.com

Enfocus, with its suite of automation solutions and PDF quality control tools for printers, publishers, and graphic designers, is an Esko subsidiary. MediaBeacon, with its digital asset management (DAM) solutions is also part of the Esko family.

FACTS & NUMBERS

Esko employs about 1,500 people worldwide. Headquartered in Gent (Belgium), its sales and service organization is in daily contact with customers all over the globe.

Esko is a Danaher company (www.danaher.com

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