Manager, User Acquisition & Growth (People Manager)

Want to be part of something new and exciting?

We are looking for a Manager, User Acquisition & Growth Marketing, who can manage, mentor and grow our high performing paid marketing team! Reporting to the Director of Growth Marketing, you will be leading the Paid UA efforts for our portfolio of games, including our flagship app DoubleDown Casino. Ideally, you are a UA veteran with a year or more people management experience, combined with an analytical mindset and a deep understanding of the performance marketing space. You will also have a strong technical background and familiarity with in-game ad monetization strategies and implementation. If you have experience with desktop SEM advertising and organic SEO, even better!

In this role, you will drive our comprehensive performance marketing strategy and manage a team of savvy online marketers with knowledge of the mobile gaming space. The team is very analytical and leverages marketing analytics to increase ROI by collaborating with internal stakeholders to develop highly effective campaigns. If all this isn’t enough, you will also lead the optimization strategy, new game launch initiatives and the refinement of the media mix across the product offerings to maximize business results. 

Collaboration is one of our core values, therefore having a successful track record collaborating with creative, product marketing and data science departments to meet KPIs is a must. Managing relationships with social, search and ad network partners as well as MMPs is second nature. You will have significant influence on marketing strategy on a global scale and if you enjoy a fast-paced, fun, and collaborative hybrid work environment in Seattle, this is your spot. Please note, we are not able to consider remote work for this position.

Your Mission

● Mentor and manage a team of media analysts/buyers and help grow their knowledge and careers

● Manage implementation of tactics for optimizing paid acquisition cross-channel KPIs including traffic, CPC, conversion rates and ROAS to achieve revenue and performance goals

● Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition through new channels

● Collaborate cross functionally to set media goals and coordinate with stakeholders including BI/Analytics, cross-functional marketers, creative teams, and agencies

● Manage overall budget across acquisition, retention, and brand goals by channel product

● Management of overall performance/KPI’s of media budget across channels, products, and partners

● Leverage 3rd party data sources to inform and validate industry and competitive trends

● Make high impact presentations to improve decision making and growth and generating actionable insights based on the findings

● Manage in-game advertising & organic SEO initiatives

● Coordinate reports and/or data to external stakeholders and partners (as needed)

● Ensure data validity across all information sources

Your XP, Badges and Skill Tree

● Bachelor’s degree combined with 5+ years’ experience in mobile user acquisition and marketing

● Experience with leading or managing people/teams

● People management & leadership skills

● Hands-on experience with quantitative media analysis and optimization

● Competent statistical and mathematical knowledge to perform job

● Strong technical skills, a detailed understanding of SKAN, and experience using an MMP for tracking & attribution

● Ability to work across business functions including those external to our business

● Ability to communicate actions and results to senior executives and business units

● Demonstrated cross-functional leadership, collaboration, and communication skills

● A positive attitude and ability to wear multiple hats

● Excellent presentation and verbal communication skills

● Experience managing, or working for, an agency

Other Superpowers and Abilities

● B2C buying/planning experience related to brand health metrics

● Gaming, video gaming, or entertainment industry experience

● In-game ad monetization experience

● Experience with tactics & strategies for SEO

The Payout

DoubleDown’s starting salary range for this role is $119,000 – $158,000, plus short and long term incentives with the opportunity to grow up to $196,000 in annual salary. Any final compensation will be offered in alignment with the position leveling and range, considering the candidate’s specific skills, qualifications & experiences. 

To top it off, you'll love our benefit package.

● We offer medical, dental, vision, maternity/paternity leave, a monthly connected work benefit, group life insurance and AD&D, disability protection (short- and long-term), a 401(k) employer match and both traditional and Roth plans.

● Every team member receives 15 days of vacation, 56 hours of sick time, 2 personal floating holidays, and 12 paid company holidays per year, prorated based on hire date.

● With everything that’s going on in the world right now, we’ve got your back!

o Our excellent Employee Assistance Program gives you access to 5 free counseling sessions per situation.

o And finally, to give you peace of mind, ID & Legal Shield provide around the clock identity theft protection and legal support.

● Do you have fur babies at home? We offer discounted access to pet insurance.

Combine all of this with our amazing work/life balance and you have the dream job! If you want to learn more visit our site here.

Be a key player at DoubleDown!

We are a global gaming company that has distributed teams in the US, Asia & Europe. Our Seattle office is the hub for all things Marketing and Business Operations! As a leader in the social casino space, we are excited to explore beyond our social casino roots and focus on creating multiple, all-new casual and mid-core franchises. Located in Seattle’s International District, we are known for our fun and collaborative culture, as we work to deliver exciting game experiences to all sorts of gamers.

The Landscape

We work in a hybrid environment based out of our Seattle, WA office, where teams are expected to collaborate in the office for a minimum of 1 day per week on Tuesdays. In person collaboration is an important part of making awesome gaming experiences and we look forward to working together both virtually and in person! 

Rewards and Perks

Since our office transitioned to a hybrid work environment the cool things we do for employees look different. Here is a glance at some of the fun things we do as a company!

● Hungry? Throughout the year, anticipate snack boxes courtesy of SnackMagic!

● Does your home “office” need some comfort? Those who are local to Seattle can take advantage of our office chair lending program!

● Still not comfortable? Schedule a virtual visit from our team of ergonomics assessment professionals.

● Want to see your coworker's faces outside of daily meetings? We also host virtual company events! Here is a snapshot of things we have done:

o Pride Bingo

o Wine Tasting & Trivia

o Painting Class

o Virtual Cooking Class

● Giving back to the community is just as important as giving to our employees. We have sponsored a company match for various organizations throughout the year.

Looking for another reason we're the best place in Seattle to work? We're committed to our role as an Equal Opportunity Employer – we embrace a diverse mix of voices and create a positive environment where everyone belongs. We don’t just accept differences - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our communities. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. DoubleDown is committed to providing reasonable accommodation to individuals with physical and mental disabilities. If you need help completing your application, let us know! Email us at [email protected] and one of our awesome People Team members will get you everything you need. We look forward to meeting you soon!

To be considered, you must be at least 18 years of age with the ability to successfully pass a security criminal background investigation. You must be legally authorized to work in the United States without visa sponsorship as DoubleDown does not sponsor, renew, or extend immigration visas for this position.

This job description is intended to provide a general overview of the position and its responsibilities. It is not exhaustive of all duties, tasks, and responsibilities required of the employee in this position. DoubleDown reserves the right to modify the job description at any time, as business needs evolve, and additional responsibilities may be assigned as needed.