Manager - Talent Brand Marketing

Company Description

We Are Bosch. At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our areas of activity are every bit as diverse as our outstanding Bosch teams around the world. Their creativity is the key to innovation through connected living, mobility, or industry.

Let’s grow together, enjoy more, and inspire each other. Work #LikeABosch 

• Reinvent yourself: At Bosch, you will evolve.
• Discover new directions: At Bosch, you will find your place.
• Balance your life: At Bosch, your job matches your lifestyle.
• Celebrate success: At Bosch, we celebrate you.
• Be yourself: At Bosch, we value values.
• Shape tomorrow: At Bosch, you change lives.

Job Description

Do you know the value of an employer brand? Spend your days pondering how best to execute and analyze marketing tactics to attract qualified talent to an organization?

In this role, you’ll have the opportunity to put those skills to work to enhance our employer brand strategy and help Bosch attract qualified talent. You will play a critical role in shaping how Bosch is perceived in the job market, driving our talent attraction efforts to attract top-tier candidates aligned with business need.

As part of the Talent Acquisition Center of Excellence team for North America, the Manager, Talent Attraction - Branding will steer the development and execution of brand awareness strategies to maintain Bosch as an employer of choice. You will work closely with regional and global internal stakeholders across HR, Marketing, Communications and Leadership to align expectations and deliverables, ensure brand consistency, advocate for employer branding initiatives, and build cross-functional relationships to drive alignment on talent attraction goals.

Responsibilities include:

• Develop and execute a comprehensive employer branding strategy that aligns with overall business objectives, identifies and provide solutions for existing gaps, resonates with target candidates (internal & external), and enhances our position in the competitive talent market
• Strategy to assess and derive business relevant pipeline development and personnel marketing (including related KPIs) for university relations and other identified talent pipelines
• Lead team responsible to design, install, enable and optimize top of funnel candidate attraction tactics to amplify the employer brand, engage potential candidates, and cultivate a positive employer reputation
• Budget responsibility for, but not limited to, compelling content creation, campaigns/performance marketing, social media presence and strategy, pipeline partnerships, strategic events and employee ambassador programs
• Source, develop, and maintain positive vendor and pipeline partner relationships to drive results
• Track and analyze employer branding metrics (e.g., regional brand awareness, campaign impressions, candidate engagement, social media performance) to measure the effectiveness of campaigns and use insights to continuously refine and optimize the branding strategy
• Continually engage in market research for industry trends and to identify new opportunities and ensure our brand positioning remains competitive

Qualifications

Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, Talent Acquisition/HR, or related field
• 8+ years of marketing, communications, or talent acquisition experience
• Ability to communicate clearly and concisely at a professional level, both orally and in writing
• Ability to prepare, interpret, and share data to support optimization of performance 

Preferred Qualifications:

• 3+ years of employer brand, talent marketing, or B2C marketing experience including experience in digital marketing, content creation, and social media management
• Demonstrated ability to stay current on new and diverse marketing tools, trends, metrics and resources
• Experience in managing a team or mentoring employees
• Strong project management & change management skills
• Self-initiative and ability to work autonomously

Additional Information

Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization unavailable. 

In addition to your base salary, Bosch offers a comprehensive benefits package that includes health, dental, and vision plans; health savings accounts (HSA); flexible spending accounts; 401(K) retirement plans with an employer match; wellness programs; life insurance; short- and long-term disability insurance; paid time off; parental leave, adoption assistance; and reimbursement of education expenses.

Learn more about our full benefits offerings by visiting: www.myboschbenefits.com. Pay ranges included in the postings generally reflect base salary; certain positions may include bonus, commission, or additional benefits.

EEO/OFCCP: Bosch is an equal opportunity employer and makes all employment decisions on the basis of merit. Bosch is fully committed to compliance with all applicable laws providing equal employment opportunities and to providing equal employment opportunity to all associates and applicants for employment without regard to race, gender, sex, pregnancy, childbirth (or related medical conditions, including but not limited to, lactation), national origin or ancestry, religion, gender identity, sexual orientation, age, disability, veteran status, genetic information or any other characteristic protected by law.
This equal employment opportunity policy applies to all terms and conditions and aspects of employment including, but not limited to, recruitment, hiring, retention, training, placement, promotion, advancement, transfers, job assignments, layoffs, leaves of absence, termination, and compensation. Our management team is dedicated to this policy with respect to all aspects of employment.

Bosch is dedicated to maintaining compliance with all federal, state, and local law, including but not limited to, affirmative action plan requirements, EEO-1 and VETS-4212 reporting, and I9 / work authorization guidance.

By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled.

Thanks to the work of every associate, Bosch has been recognized for award-winning culture by the following organizations:​

• Great Place to Work™ Certified, 2024​
• Fortune’s World’s Most Admired Companies, 2024​
• America’s Best Large Employers, 2024​
• America’s Best Employers for Diversity, 2024​
• America’s Greatest Workplaces for Women, Newsweek2024​
• Greatest Workplaces for Diversity, Newsweek 2024