Manager, Social Media

Company Description

Overview

SPANX isn’t your average company. We revolutionized an industry by challenging the status quo and putting the customer first. You might know the story: our founder, Sara Blakely, who needed the right thing as a base layer to feel 100% in white pants, so she cut the legs off a pair of tights and Spanx was born. The spark of that origin is the fuel for our future. We grew up in shapewear. But we’ve graduated. For 25 years (yep, we're old enough to rent a car now), we've been experimenting, innovating, and occasionally banging our heads against the drawing board. And we will never stop obsessing about what women who are out there doing their thing deserve. Because we are those women. And we’re honored to create on behalf of us all.

We make elevated essentials with confidence built in. Essentials for layering underneath or wearing out loud, for “just-between-us” and “where'd you get that?” For everything you've got planned (and don't). Because what you put on can change how you show up. And if its' not working for you, it's got no place in your closet. Or on your body. Creating items that’ll make you feel great is a matter of the heart—and the lab. In every Spanx product is technology we design and build to highlight, complement, and form your look, just the way you like it. SPANX design and technology help make sure what you see in the mirror reflects that feeling of feeling your best (you know the feeling?). We are a high-growth, innovative and ambitious company and we are embarking on an exciting trajectory of both digital and international expansion. 

Job Description

About the role

The Social Media Manager will oversee the creation, development, and execution of social media content across all channels, including Instagram, Pinterest, TikTok, Facebook, and X. This individual will own social channel content and publishing decisions for the platform, driving long-term strategy. The role has one direct report who will support the day-to-day functions of social media platforms, as well as execute overarching brand strategy. The Manager, Social Media will work closely with Creative, Brand Marketing, and PR to ensure that social content on all platforms is authentic, dynamic, and on or ahead of trend. This position requires a creative and proactive individual who has a strong aesthetic, is deadline-driven, and can work across multiple levels of approvals to plan and execute the agreed-upon social media strategy.

As a member of the Brand Marketing Team, you will play an integral role in further achieving, maintaining, and surpassing the hyper-growth journey that is Spanx.

This role is based in our NYC office, requires weekly in-office work Tuesday-Thursday, and reports to our Director, Brand Strategy.

The annual base salary for this position ranges from $80,000 to $100,000. Actual salary will vary based on a candidate's location, qualifications, skills, and experience.

You’ll love it because you will…

• Onboard and drive relationships with outsourced creative agencies to develop best-in-class content
• Partner closely with Product Development + Ecommerce teams to coordinate social media support for promotions and themes
• Establish strong connections with Growth/Performance marketing teams to support key product/messaging campaigns, ensuring integrated media objectives are supported via social media
• Partner with the Production team to ensure content captured is social-friendly and aligned with integrated marketing calendar moments
• Partner closely with the creative team for best-in-class assets to support holidays, new launches, and always-on moments
• Lead development of strategic monthly content calendars and execute content strategy to continually strengthen brand sentiment while driving key priorities and keeping core Spanx magic alive
• Identify and document best performing / effective social content and use data to pivot social on an ongoing basis
• Define, manage, and execute Spanx’s social vision to drive brand discovery and customer engagement via social media channels and creator partnership
• Define ongoing objectives, craft goals, and identify KPIs for social media activity
• Develop and present strategy, learnings, and recommendations to senior leadership via meetings and document writing for all actions across the channel
• Provide thought leadership and guidance for social media best practices such as content publishing guidelines, KPI benchmarks, and channel growth strategies across our organization
• Act as a social media advocate throughout the company, ensuring social is incorporated into business initiatives
• Review and provide clear feedback to the team on all social content prior to posting
• Establish strong relationships with external vendors, content creators, and creative partners
• Manage brand muse budget to ensure we secure top-quality, relevant content, with needed usage rights

Qualifications

We require...

• 5+ years of relevant social media marketing experience at a brand or agency
• Strong knowledge of social media platforms, including experience creating content, posting, and reporting
• Proven success in building social media audiences across all platforms
• Robust marketing and communication skills
• Proven track record in managing creative agency relationships and workflows
• Expert social storyteller with the ability to ideate and execute at the speed of culture
• Passion for staying on top of fashion and internet trends
• Experience running several campaigns at once with an aptitude for being flexible and problem-solving on the fly
• Decision Making Process: Problem Solves; proficient in identifying root causes in a problem, generating effective solutions with teams, using facts and data for prompt decisions, and takes responsibility for results
• Collaboration: Accepts and appreciates other people; demonstrates courtesy and compassion; supports, encourages, and thanks others; consults, listens, and understands others; promotes diversity and builds morale, team cohesion, and collaboration
• Creativity & Innovation: Embraces new ideas; seeks out diverse perspectives; reassesses, experiments, and brainstorms to generate ideas and insights; thinks in new and different ways to create innovative approaches and solutions
• Strategic Thinking: Thinks broadly and considers important issues that impact success today and in the future; develops strategies to achieve critical outcomes; proactively seeks opportunities to introduce change
• Planning and Organizing: Sets objectives that align with team and organizational goals; develops plans, commits to timelines, and uses time effectively; anticipates, allocates, and monitors resources to deliver work requirements; documents job information
• Adaptability: Adapts well to ambiguity, change, and different cultures; finds positive opportunities in these circumstances

Additional Information

Spanx is proud of our continued Progressive People Practices…

• Company Healthcare Plan: $0.00 out of pocket (Employee only benefit)
  Fertility testing and treatment are included in Spanx’s medical plans, even without the diagnosis of infertility. 
• Parental Leave Policy: Primary caregiver receives 16 weeks AND will have the option to work a half-time schedule (20 hours per week) for up to four additional weeks with full-time (40 hours per week) pay.
• Mental Health Days:10 days
• 401K: Matched up to 4% with immediate vesting.
• PTO & Company Holidays: PLUS two full weeks of companywide closures (one in the Summer; one between Christmas and NYE)
• Flex Friday: Year-round half-day Fridays!

All your information will be kept confidential according to EEO guidelines.