Manager, SEM Channel Lead| Retail Bank

Manager, SEM Channel Lead| Retail Bank
Capital One, a Fortune Magazine "100 Best Companies to Work For," is seeking an innovative, analytical Paid Search Manager to lead paid search marketing strategy and execution for Capital One's retail bank. This role will drive a cross-functional roadmap to accelerate our paid search efforts and will be a critical contributor to a digital marketing program that has seen rapid growth over the past several years.
As the paid search channel lead, you will be responsible for scaling paid search campaigns for a portfolio of bank products while supporting the bank's longer term business objectives and OKRs. You'll work closely with internal and external partners to oversee an SEM strategic agenda that encompasses channel innovation, creative and landing page testing, optimization strategies, incrementality testing, customer journey testing, etc. This is a highly visible, strategic role, and the ideal candidate will have deep paid search expertise along with proven experience translating performance data into actionable marketing strategies. Additionally, this candidate should be comfortable operating in white space, building frameworks to solve problems, and navigating a highly matrixed organization.
Responsibilities:

• Lead development and execution of a strategic marketing agenda to attract, engage, and convert Bank prospects through search engine marketing.
• Drive testing roadmap to inform measurement, bidding, targeting, creative, & landing page optimization that engages consumers and drives business results.
• Steward the maintenance and monitoring of our SEM efforts with agency and internal analysts.
• Serve as the primary point of contact for SEM agency partners, ensuring search strategies are aligned to business priorities and campaigns are efficient and effective.
• Partner with measurement team to uncover performance trends and insights that unlock actionable strategic opportunities
• Provide recommendations for performance optimizations, keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with business goals.
• Keep pace with search engine and PPC industry trends and best practices to drive channel innovation.
• Act as a go-to SEM expert for internal teams, democratizing search insights and learnings.
• Serve as a mentor and coach to junior team members.

The ideal candidate:

• Is obsessed with SEM, and digital marketing in general.
• Has experience managing enterprise SEM accounts with significant budgets
• Is comfortable working with complex measurement models (attribution, incrementality, MMM)
• Loves to leverage data to tell stories and uncover actionable insights.
• Demonstrated "Self-starter" with strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and SEM-specific technology tools
• Highly effective communicator with excellent presentation abilities; comfortable presenting in front of large audiences and executive leadership
• Detail-oriented with strong prioritization skills, managing multiple projects, stakeholders, and deadlines while maintaining a high level of excellence
• Thrives on the opportunity to lead and build in white space and the drive for results

Basic Qualifications:

• Bachelor's Degree or Military Experience
• At least 5 years experience in managing SEM enterprise sized accounts
• At least 3 years of experience in planning, execution, and analysis of paid digital programs
• At least 3 years of experience with marketing analytics and optimization
• At least 3 years experience with Google Analytics, or Adobe Analytics, Excel, PowerPoint, and Word

Preferred Qualifications:

• 7+ years experience in SEM managing enterprise sized accounts
• 3+ years of agency or agency management experience
• 3+ years of marketing experience in financial services or another highly regulated industry
• 3+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
• AdWords / Bing certifications

At this time, Capital One will not sponsor a new applicant for employment authorization for this position
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $146,100 - $166,700 for Manager, Marketing
New York, NY: $159,400 - $181,900 for Manager, Marketing
Richmond, VA: $132,800 - $151,600 for Manager, Marketing
Wilmington, DE: $132,800 - $151,600 for Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).