Manager - Quant Research Lead

Company Description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One".

Job Description

The Quant Research Manager is responsible for leading the quantitative function of the research vertical. Broader responsibilities would include managing a team of three quant researchers, designing/recommending complex research methodologies, overseeing end-to-end project delivery and ensuring the team effectively translates research data into strategic recommendations that help solve client business & marketing challenges. 

-Identifying research needs post review of stakeholder requirements and conceptualizing a detailed research approach to tackle key objectives and challenges (particularly complex client challenges)

- Building comprehensive and engaging research proposals across advanced research briefs

- Executing end-to-end projects if and when required periodically

- Building a close relationship and collaborating closely with the qualitative research lead to tackle mixed methodology briefs and help drive integrated product development across qual research and social listening

-Carrying out in-depth analysis of research data to generate strategic insights if and when required

- Helping the team translate insights into effective recommendations/implications

- Triangulating data sources to generate strategic insights and recommendations

- Deriving strategic learnings from advanced statistical research methods and recommending appropriate statistical models as and when required

- Collaborating closely with the research lead to align quant research priorities with business goals

- Building close relationships with key vendors and helping drive cost negotiations across RFPs

-Identifying new strategic vendors for cost optimizations and product innovation

-Collaborating with C-level across the groupe on insights sharing, potential client debriefs, etc as and when required

-Driving successful cross-functional collaboration actively with the BI team on dashboard builds or other data science teams on specific project asks

-Leveraging proprietary Publicis and syndicated third party tools effectively for data and insights wherever required and building strong macro familiarity with them 

-Synthesizing research findings into actionable insights and helping the team to drive this

Qualifications

-At least a Bachelor’s Degree in Commerce, Statistics, Marketing, Communications, Economics

- Minimum 6 years’ professional experience in market research/consumer insights with at least a minimum of 4 years of experience in the quantitative function of a market research department/agency

- Extensive experience executing Brand Tracking and Copy Testing solutions for at least 3 years rigorously across the B2C sector (B2B would be a plus)

-Should have a strong understanding of brand performance metrics from research methods and how they are used to provide input into business planning/decisions

-Experience in executing other quantitative solutions such as market segmentations, U&As, cross-medias, campaign evaluations, mystery shopping and CSATs

- Extensive experience working with the CAWI methodology. Experience across CAPI as well would be a plus.

-Be able to properly set expectations with stakeholders based on research scope, reporting schedules and follow through on delivery

-Written and spoken English fluency is mandatory

- Excellent written and verbal communication skills and proven ability to transform data into a concise, yet compelling story  Ability to synthesize information and produce insightful and accurate analysis and recommendations