Manager Programmatic Social.

Posted 2 Days Ago
Be an Early Applicant
West Chester, PA
Senior level
Digital Media • eCommerce • Retail
The Role
The Manager Programmatic Social will design, implement, and optimize social media campaigns while leading a team and collaborating across departments.
Summary Generated by Built In

Thank you for your interest in joining our team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs.
QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide through social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.

The Opportunity

Reporting to Director Programmatic Channels and Attribution, Manager Programmatic Social will build programmatic and social media campaigns. You will guide strategy on platforms like Trade Desk, DV360, and Meta Business Manager, ensuring creative agreement and data-driven audience targeting. You will oversee marketing projects, and foster collaboration with our teams and external partners to achieve our goals

Who We Are

QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide through its 12 broadcast networks and reaches millions more with multiple streaming services, websites, mobile apps and social pages.

Your Impact

  • Campaign Strategy: Design and implement programmatic and social media strategies following goals and Indicators. Manage full campaign execution on Demand Side Platforms, like Trade Desk, DV360, and Meta Business Manager, and oversee creative processes.

  • Performance Monitoring & Optimization: Manage budgets for cost efficiency. Track metrics like CTR, CPM, Return on investment; improve in real-time; troubleshoot ad trafficking and platform issues.

  • Strategic Campaign Management: Lead budget, sales, and team management, ensuring a smooth execution of programmatic social and display advertising campaigns.

  • Team Leadership & Collaboration: Mentor a team of specialists. Collaborate with other teams (planning, analytics, creative) and build relationships with external media vendors and technology partners.

What You Bring

  • Bachelor's degree in marketing, communications, e-commerce, or related field.

  • 5+ years in eCommerce/digital marketing, with a focus on digital design, media trends, and strategic execution, in retail/media industries.

  • Track record in leading teams and managing complex projects.

  • Skill in managing relationships with agencies and social platforms, aligning efforts with our goals.

  • Expertise in driving digital marketing programs, for financial modeling and data-driven strategy development.

Remote work is not permitted in NYC at this time.

#LI-Hybrid, #LI-RB1

If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on.If you want to grow professionally and learn every day, youll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers! 

For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [email protected] for assistance. 

Click Apply and log in with your existing account or create an account. This will allow you to check the status of your application at any time and receive the most up to date communications from our Talent Acquisition team.

Top Skills

Dv360
Meta Business Manager
Trade Desk
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The Company
HQ: West Chester, PA
10,001 Employees
On-site Workplace

What We Do

Curated Experiences. Infinite Possibilities.®

We believe in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores – for customers who crave engaging shopping experiences.

We're a select group of diverse businesses that provide customers with curated collections of unique products, made personal and relevant by the power of storytelling. We combine the best of retail, media, and social to curate experiences, conversations, and communities for millions of highly discerning shoppers. We bring joy, inspiration, and humanity to shopping. We also curate large audiences, across our many platforms, for our thousands of brand vendors.

Qurate Retail Group comprises seven leading retail brands – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill®, and Grandin Road®. We reach approximately 218 million homes worldwide via 14 television networks and reach millions more via multiple streaming services, social pages, mobile apps, websites, print catalogs, and in-store destinations.

We're a world leader in video commerce globally, among the top ecommerce retailers in North America (according to Digital Commerce 360), and a leader in mobile commerce and social commerce.

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