Manager, Programmatic Advertising

Anteriad is seeking a Manager, Programmatic Advertising to help support and be a part of digital operations central to programmatic/digital campaigns. Anteriad’s products provide unified data, integrations, AI and analytics solutions which help customers drive marketing ROI across marketing and advertising channels. The combination of leading-edge technology, data, and results is at the core of what we do. We are looking for an innovative and experienced professional in the Programmatic Advertising space to support the operations team in executing existing and new digital advertising campaigns. As Manager, Programmatic Advertising, you will also support the sales team with customer facing interactions, acting as a product subject matter expert.

You will be responsible for supporting the programmatic operations team, the planning, setup, and execution of audience targeted campaigns in accordance with the strategy and objective of our clients. You will be proficient in multiple media buying tools (DSPs) across various channels. Campaigns need to be maintained and optimized frequently to achieve KPI goals and to deliver completely. You will support the drive and collaboration with the offshore supporting team for support and promote knowledge sharing and will be responsible for improving efficiency and campaign performance. You will be comfortable in a client facing role and leading the conversation with customers.

This role can be remote depending on experience. This position is not eligible for sponsorship including STEM/OPT work authorization. 

 What You Will Do:

• Build a great working relationship with digital teams both US based and offshore, operating seamlessly together to deliver success for our esteemed clients, across briefing, strategy, set up, optimization, reporting processes & invoicing. 
• Maintain a positive and effective relationship between sales and digital operations.
• Improve key Media Operations processes, including RFP/Insertion Order analysis, campaign proposal creations & campaign setup & delivery via the DSPs and Social Platforms.
• Support programmatic forecasting and budgeting processes including inventory and pricing modeling, with the goal of increasing monetization across digital campaign services. 
• Support the team by advocating for best practices, challenging the status quo, and identifying opportunities for improvement.
• Work with sales team to implement and oversee digital ad campaigns across different platforms.
• Work with Leadership on the day-to-day operations of the programmatic operations team and take ownership of pre-campaign to post-campaign requirements.
• Generate meaningful insights for post-campaign reporting.
• Incorporate and recommend other aspects of the business including audience planning and insight, products, and proprietary media as part of the overall campaign execution.
• Consistently manage and deliver campaigns on behalf of our esteemed customers, with the highest degree of service, strongest results and without error. 
• Share your strong programmatic media knowledge through facilitating training sessions with your peers and providing in-depth media strategies within your expertise. 
• Seek opportunities to not only grow and develop client campaigns, but look for ways to improve the existing products used by Customer. 

What You Will Bring to The Role:

• Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients for a minimum of 2 years. Preferred experience with using DSPs such as DV360, The Trade Desk, Stackadapt as well as Social Platforms like Meta, LinkedIn. 
• Bachelor’s degree in marketing, advertising, math, or a related field. 
• Show an in-depth understanding of the programmatic advertising landscape and working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.
• 3+ years’ experience managing programmatic strategies and/or leading programmatic teams · Working knowledge/experience in setting bid strategies across RTB and PMP inventory.
• Intermediate to advanced Microsoft Office Suite with proficiency in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.
• Should be confident with Data Analysis in Excel, including Pivot Tables & basic statistics. 
• Intermediate to advanced analytical skills specifically to performance and data metrics. 
• Strong interpersonal skills: ability to work with and manage cross-functional teams.
• Excellent written and oral communication skills with good presentation skills. 
• Enthusiasm for the media industry and digital online industry. 

CERTIFICATIONS:

• DSP Platform related certifications are a plus

#LI Remote